Kentucky Transportation Cabinet Named Title Sponsor of July 7 NASCAR Race

Kentucky Speedway has partnered with the Kentucky Transportation Cabinet (KYTC) in 2016 to sponsor the Thursday, July 7 NASCAR Camping World Truck Series race. The partnership is centered on the "Buckle Up in Your Truck" (BUIYT) campaign to bring awareness to seatbelt use in pickup trucks. The Camping World Truck Series Buckle Up in Your Truck 225 will kick off a NASCAR tripleheader weekend.

 "We have been partners with the Kentucky Office of Highway Safety and the 'Click It or Ticket' program for many years and are proud of the success they have achieved in seat belt usage. Sponsorship of our truck race is a natural fit for the BUIYT campaign. Our goal is to do for trucks what we have done for cars; raise awareness and save lives," said Kentucky Speedway general manager Mark Simendinger.

 The Kentucky Office of Highway Safety's BUIYT campaign, an aspect of safety within the Transportation Cabinet, works in conjunction with "Click It or Ticket" program. Their research found that drivers and occupants of pickup trucks were less likely to use their safety belt than in any other type of vehicle. 

 By using the Camping World Truck Series race as a platform the goal is to increase public awareness of the lack of safety belt use in pickup trucks, educate drivers to buckle up and diminish fatalities. 

 In Kentucky, the seat belt usage rate for pickup trucks is 79 percent, compared to 88 percent for passenger cars. While rollover crashes can happen in any type of vehicle, pickup trucks are twice as likely to rollover as passenger cars. In addition, pickup truck drivers have the lowest level of seat belt use among drivers of all other vehicles nationwide.

 "There are too many people dying on our roads," said Highway Safety executive director Bill Bell. "Many of those lives could have been saved with the simple snap of a seat belt. By working in tandem with the track, the message of safety by Buckling Up in Your Truck will be enhanced." 

 Of the 521 motor vehicle fatalities recorded by law enforcement in Kentucky last year, 347 were coded in crash reports as a light truck, which includes vans, SUVs and pickup trucks.

 "Seat belts greatly reduce the risk of ejection, which is common in rollover crashes with unbelted occupants," said Bell. "Being thrown to safety in a crash is almost impossible. Your best bet for survival is to be securely held in place by the seat belt."

Alsco Announced as Title Sponsor for July 8 NASCAR XFINITY Series Race

A multi-year entitlement sponsorship was announced today by Kentucky Speedway and Alsco for the speedway's Friday, July 8 NASCAR XFINITY Series race, Alsco 300.

 Alsco is a worldwide leader in the rental of linen, uniforms, healthcare garments, and washroom products. The family-run business introduced linen and uniform rental services to the world in 1889.
"Alsco is a market leader with a strong knowledge of the motorsports business and how to maximize sports sponsorships. We cannot be more proud to work with this outstanding company as we bring Alsco quality and creativity to race fans," said General Manager of Kentucky Speedway Mark Simendinger.

 Founded by George Steiner in Lincoln, Nebraska more than 125 years ago, the company has ridden the wheels of change, rising to the top of the linen and uniform industry and expanding worldwide. Alsco boasts over 300,000 customers served by 18,000 employees and 150 branches, in fourteen countries, covering 5 continents.

 "Having our brand connected with a first-class racetrack like the Kentucky Speedway is an obvious and perfect choice," said Steve Larsen, Alsco Vice President, North American Operations.

 "We receive tremendous benefit by pairing the Alsco name with this incredible speedway," remarked Jim Divers, Director of Sales and Marketing.

The XFINITY Series Alsco 300 is part of a NASCAR tripleheader weekend at Kentucky Speedway that will begin Thursday, July 7 with a 225-mile Camping World Truck event, and concludes with the Sprint Cup Series Quaker State 400 presented by Advance Auto Parts on Saturday, July 9. All races are at night.

 About Alsco: Alsco (www.alsco.com) is a family owned and operated business founded in 1889 that was recognized by the world-renowned Hohenstein Institute for having invented the linen and uniform rental industry. Alsco provides linen and uniform services to customers that range from restaurants and healthcare clinics to automotive repair and industrial manufacturing facilities. With over 150 locations, Alsco provides world-class service to over 300,000 customers on five continents.

University of Northwestern Ohio Extends Partnership Through 2018.

The University of Northwestern Ohio (UNOH) extends its longtime relationship with Kentucky Speedway for three years and will continue to be the "Official Education Partner of Kentucky Speedway." 

Kentucky Speedway will provide UNOH with numerous advertising and promotional components. Plus, the speedway will utilize its racing platform and large loyal fan base to promote UNOH, host an orientation program for future students and provide business to business opportunities for the UNOH motorsports program through 2018.  

"UNOH is the premier name in high performance motorsports education. We are thrilled to be their partner and treasure our relationship," said Kentucky Speedway general manager Mark Simendinger.

Located in Lima, Ohio, UNOH grants masters, baccalaureate, and associate degrees through its Colleges of Applied Technologies, Business, Occupational Professions, Health Professions, and Graduate Programs along with online degree options. The College of Applied Technologies prepares students for careers in the motorsports and automotive industries through specialized automotive, high performance motorsports, diesel, agricultural, and alternate fuels programs.

The UNOH College of Applied Technologies has built a storied motorsports history through its involvement in the ARCA Racing Series, three NASCAR national touring series, and NHRA. In 1992, UNOH became the first university in the world to feature a high performance motorsports program. More than 4,500 students are currently enrolled at UNOH from all 50 states and 32 foreign countries. 

"Everyone at the University of Northwestern Ohio is excited and proud to continue our partnership with Kentucky Speedway," said Dr. Jeffrey A. Jarvis president of UNOH. "As the Official Education Partner of Kentucky Speedway, UNOH can continue to promote our brand, recruit new students and build our current business relationships while creating more. "


September Race Weekend

General Tire to Sponsor September Race Weekend

Kentucky Speedway has partnered with General Tire to become the Sept. 23-24 race weekend sponsor. The two-day race weekend that will be called the "General Tire Super Weekend at Kentucky Speedway."

 Founded on September 29, 1915, General Tire began as an outgrowth of the Western Tire & Rubber Company. Today, General Tire continues the tradition of offering a complete line of quality, ultra-high performance, passenger, light truck, off-road, and commercial tires.  

 "General Tire is an innovative company and aggressive marketer, which makes it a perfect partner for Kentucky Speedway as we continue our success by launching our renovated track this season," said general manager of Kentucky Speedway Mark Simendinger. "The General Tire Super Weekend at Kentucky Speedway will feature the ARCA Racing Series Crosley 150 and make history by launching the first NASCAR XFINITY Series Championship Chase with the VisitMyrtleBeach.com 300."

 The Mt. Vernon, Illinois plant builds more than three million tires a year, while the General Tire engineering team continues to develop state-of-the-art technologies such as Duragen, 3D Sipe, and Monitor Technology. The red letter GrabberTM continues to be the trademark of the General Tire brand.

 "We're looking forward to an action packed race weekend to kickoff our new relationship with Kentucky Speedway." said director of marketing, Travis Roffler. "It's a real honor for General Tire to have our name on two of the most competitive race series in the country. And, considering the new track surface the fans are in for some great competition."

The XFINITY Series makes its second appearance at the track on Saturday, September 24 for the VisitMyrtleBeach.com 300, along with the ARCA Racing Series Crosley 150 on Friday, September 23 to conclude the fall weekend of racing. 

About General Tire: For 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of ARCA; Best in the Desert Racing Series; Major League Fishing; King of the Cage; Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland; FreestyleMx.com Tour; Zero One Odyssey; and Spec Tire of JeepSpeed. Team GT supports athletes: CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Doug Fortin, Jim Riley, Camburg Racing, Lee Banning Sr., Bryan Folks, Jerett Brooks, Ryan Beat, Carl Renezeder and Stan Shelton.

 About Continental AG: Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 208,000 people in 53 countries.

VisitMyrtleBeach.com Renews Sponsorship for Kentucky Speedway's Fall NASCAR XFINITY Series Race 

One of the fastest-growing family and vacation destinations in the nation, Myrtle Beach, South Carolina has renewed as the title sponsor of the Saturday, Sept. 24 NASCAR XFINITY Series race, the VisitMyrtleBeach.com 300.  

 The Myrtle Beach area welcomes over 17 million visitors annually, many of whom travel from Kentucky, Ohio and Indiana to experience true southern hospitality along 60 miles of beautiful, sandy beaches.

 "We are excited to continue our successful partnership at Kentucky Speedway with the NASCAR XFINITY VisitMyrtleBeach.com 300 race," said executive vice president of marketing for the Myrtle Beach Area Chamber of Commerce Scott Schult. "NASCAR and a Myrtle Beach vacation are both winning family experiences built on fun and excitement. This partnership affords us the opportunity to build our customer base in the region and beyond."

 The VisitMyrtleBeach.com 300 at Kentucky Speedway will conclude a two-race weekend that begins Friday, Sept. 23 with the ARCA Racing Series Crosley 150.

 "Myrtle Beach returning for its third year as entitlement sponsor is a big win for Kentucky Speedway and our fans. This sponsor delivers fun, whether it is at the races or with its millions of annual visitors," said Kentucky Speedway general manager Mark Simendinger.

 NASCAR announced on Jan. 18 that the playoff system introduced to the Cup Series in 2014 will be implemented in the XFINITY Series and Camping World Truck Series starting this season.

 "This year should be the best yet, as the Visit Myrtle Beach.com 300 takes the national spotlight as the kickoff event in the inaugural NASCAR XFINITY Series Chase to the Championship," said Simendinger.

 The XFINITY Series and Truck Series Chase will feature 12 drivers and two elimination rounds - the Round of 12 and Round of 8, with four drivers competing in the Championship 4 at Homestead-Miami Speedway.

The 2016 season at Kentucky Speedway begins in July with the return of a NASCAR tripleheader weekend anchored by the July 9 Sprint Cup Series Quaker State 400 presented by Advance Auto Parts. The Camping World Truck Series starts the weekend with the Buckle Up in Your Truck 225 Thursday, July 7 and the XFINITY Series Alsco 300 Friday, July 8.

The NASCAR XFINITY Series will make its second appearance at the track Saturday, Sept. 24 for the VisitMyrtleBeach.com 300, along with the ARCA Racing Series Crosley 150 to conclude a September weekend of racing at the 1.5-mile tri-oval.