700 WLW Radio to Sponser July 2nd Races at New Kentucky Speedway™ NASCAR® Winston Cup™ Drivers to Participate in Event
700 WLW Radio, "The 50,000 watt Big One" and voice of the Tri-State, will partner with the New Kentucky Speedway for "The 700 WLW Day at the Races".
The July 2nd, full day of events will include an Indy Racing Northern League® test session, a Legend's Car "Race of Champions" event at the speedway's 1/4 mile paved interior track, an ARCA® Bondo Mar-Hyde® Series™ stock car event covering 150 miles (100 laps) around the 1.5 mile, tri-oval track, and a fireworks show celebrating the 4th of July holiday.
700 WLW General Manager Mike Kenney was delighted with the sponsorship package. "Kentucky Speedway™ will be a major attraction in the tri-state area. 700 WLW is proud to associate itself with the speedway and is excited to be a part of NASCAR® racing in this area."
With this agreement, the Kentucky Speedway™ has now secured major sponsorship for each of its three weekends of racing beginning June 16th.
"With many of our events carried live on National TV and Radio, it's difficult for us to have a local, "official" station, however, this event sponsorship package is truly unique, and we are very excited to have the 700 WLW Radio Group join our corporate partnership team," said Mark F. Cassis, Executive VP/General Manager at Kentucky Speedway.
700 WLW will become an annual partner with Kentucky Speedway™. The powerful station will provide on-air radio commercials, promotional give-a-ways, and will distribute speedway materials at radio remotes. The Kentucky Speedway™ will also become a presenting sponsor of the "700 WLW Shur-Good NASCAR® Racing Report" on Sunday evenings hosted by Bill "Seg" Dennison.
An addition to the event will be NASCAR® Winston Cup™ drivers signing autographs for fans and sponsors and participating in the "Race of Champions" Legends Cars event. "It looks as if Michael Waltrip, Kenny Wallace, and Matt Kenseth have committed, and we would like to add a fourth driver. It's going to be an exciting, full day of racing for a $30 ticket," said Cassis.
The $152 million dollar Kentucky Speedway™, under development and co-owned by Jerry Carroll, remains on schedule for a June 16 & 17, 2000 grand opening featuring NASCAR® All-Pro™ and NASCAR® Craftsman® Truck Series™ events. The new facility will have a paved, 1.5-mile, tri-oval track with 14º banking in the turns and lighting for nighttime events. Phase I will have 65,989 grandstand seats, 50 luxury suites, and a 210 seat private, glass-enclosed Kentucky Club®. Phase II, which will include a dirt track and drag-strip racing facilities, can expand the 1.5 mile venue to 120,000 seats with 120 luxury suites on the 1,000 acre complex located 35 miles south of Cincinnati, OH in Northern Kentucky.