AAA is pleased to announce its partnership with Kentucky Speedway to sponsor the "AAA Garage," the areas at the track used by both the NASCAR Sprint Cup and XFINITIY Series teams during race weekend. This will be the first time AAA will make this type of sponsorship in motorsports.

 

"AAA is widely known for providing superior roadside assistance, but the full scope of our offerings include insurance, batteries, glass, car care and more. Our hope is the AAA Garage here at Kentucky Speedway will remind race fans, many of whom are AAA members, that we are dedicated to providing them with a complete automotive solution," said Tom Wiedemann, chief operating officer, AAA Club Alliance. "We're not only the emergency pit crew for our members; we're the team back at the shop keeping their vehicles running."

 

As part of AAA's sponsorship, the AAA Garage will feature AAA branding at Kentucky Speedway NASCAR events for the next three seasons. The garage sponsorship was a natural fit for AAA. The company is a leader in providing car care for consumers, and helps fans get back on the road fast when car issues arise.

 

"AAA is an innovative market leader and the garage sponsorship is yet another example of their creativity. The next three years will be a lot of fun as we come up with more ideas that benefit the race fan and AAA's customers," said Mark Simendinger, Kentucky Speedway general manager. "This partnership is a perfect fit for Kentucky Speedway,"

 

AAA has had a strong presence in NASCAR for years but the organization has increased its efforts significantly this season. They were the title sponsor of the AAA 400 Drive for Autism in May. AAA sponsors Richard Childress Racing drivers Austin Dillon and Brandon Jones. Dillon has had a AAA paint scheme for two races this year, and will again in October, while Jones will drive his No. 33 AAA Camaro at the Alsco 300.

 

About AAA

AAA is a not-for-profit member service organization with 56 million members in the United States and Canada. AAA offers members services including roadside assistance, auto, home and life insurance, financial, automotive and travel services through its retail locations including Car Care Insurance and Travel centers and online at AAA.com.

 

About Kentucky Speedway

Owned by Speedway Motorsports, Inc. (SMI), Kentucky Speedway is a 1.5-mile superspeedway located in Sparta, Kentucky, just 35 miles south of Greater Cincinnati /Northern Kentucky. The track attracts fans from the Tri-State area of Kentucky, Ohio, Indiana and beyond. Entering its sixteenth season of racing, the speedway hosts NASCAR and ARCA events.    

 

In July, the venue presents the sixth running of the "Quaker State 400 Presented by Advance Auto Parts" NASCAR Sprint Cup Series race. Prior to 2011, Kentucky Speedway hosted the NASCAR XFINITY Series races and the NASCAR Camping World Truck Series. In addition to the July event, the speedway will host a second NASCAR XFINITY Series event in September along with an ARCA Series race.

 

The venue also is home to many other special events throughout the year including concerts, driving schools, car shows, fitness runs and four driving schools. 

 

-Kentucky Speedway-