AMBER Digital Child IDs were introduced today to speed AMBER Alerts. The Child IDs - comprised of USB flash drive key chains or mini CDs - hold a digital photograph of a child, along with their name, age, height, weight and data on other distinguishing characteristics. In the event of a kidnapping, a parent or guardian can give the AMBER Digital Child ID to law enforcement for rapid input into the AMBER Alert Portal. The Portal is currently live in six states and rolling out nationwide.

In related news, Meijer Stores, based in Grand Rapids, MI, announced that it will distribute 750 Child IDs at the AMBER Alert Portal Indy 300 Race on August 14th, at Kentucky Speedway, the same day the state of Kentucky will activate its AMBER Alert Portal.

Child ID stations will open on the speedway main concourse beginning at 10:30 a.m. when speedway gates open until 3:30 p.m.

"As a family-owned business, Meijer Stores works hand-in-hand with local leaders to help create safe communities for our children," said Cathy Cooper, Director of Marketing Promotions & Partnerships for Meijer. "We are excited to demonstrate that commitment by sponsoring the AMBER Digital Child IDs and look forward to the day when no parent will have to fear their child being taken."

Meijer Stores is a Michigan based, family-owned and operated grocery and general merchandise supercenter retailer operating 171 stores throughout Illinois, Indiana, Kentucky, Michigan, and Ohio. For more information about Meijer Stores, please visit meijer.com.

The AMBER Alert Portal system and AMBER Digital Child IDs are provided free of charge to states, law enforcement and the public through the generous support of corporate sponsors. The Child IDs can be branded with a corporate logo, helping companies demonstrate their commitment to protecting our nation's children. Companies interested in affiliating their brands with the AMBER Alert Portal or Child IDs may contact Craig Stout of the AMBER Development Group at .

The AMBER Alert Portal enhances current AMBER Alert systems to allow real-time data, including pictures and text to be broadcast via cell phones, beepers, email, websites and desktop computers, as well as other outlets. The AMBER Digital Child IDs ensure that the maximum amount of information on a missing child can be rapidly disseminated to the public in the event of an AMBER Alert.

"The more information law enforcement has in their hands at the time of an abduction, the quicker it can be released on the AMBER Alert Portal," said Granger Whitelaw, Chairman of the AMBER Development Group. "This is a tool that every law enforcement officer will want and every parent will need. What's more, as with the AMBER Alert Portal, the Child IDs are provided to families free of charge through the generous donations of corporate sponsors."

Todd Sander, Chief Operating Officer of the AMBER Alert Portal added, "When a child is missing, more information - in an easy-to-access format - means that law enforcement can issue the AMBER Alert even more quickly - and those minutes could make the difference between life and death for the child."

To ensure the privacy and protection of a child's data, the information is safely stored directly onto the USB flash drive key chain or mini CD, never on the administering computer.

"The two most important ingredients in racing are speed and safety," said Mark F. Cassis, Executive VP/General Manager at the Kentucky Speedway. "We're proud to help bring those qualities to our state's racing fans and to help make Kentucky's new AMBER Alert system an even more effective tool to protect children."

The fourth of five event weekends at the speedway begins on Saturday, August 13, with "The Louisville Courier-Journal Pole Day." Speedway gates open at 10:00 AM, and the full day of activity includes four IndyCar Series practice sessions, IndyCar Series qualifying and "The Bluegrass 100" Indy Racing League Menards Infiniti Pro Series race.

The all open-wheel weekend continues on August 14 when gates open at 10:30 AM with the final IndyCar Series practice. Country music trio SHeDAISY will take the WUBE-FM B-105 Country Sound Stage at 1:00 PM, and the "AMBER Alert Portal Indy 300 Presented by GPS Industries" field will take the green flag at 3:45 PM.

Tickets for both race events are still available and can be purchased online through http://www.kentuckyspeedway.com or http://www.tickets.com. Tickets also can be reserved by phone at 888-652-RACE, through Tickets.com outlets including Meijer stores and through Kentucky Speedway ticket offices located at 2216 Dixie Hwy., Ste. 200, in Ft. Mitchell or the Fan Center located outside the speedway.

Story by Mike Schmaltz

~ Kentucky Speedway ~