American Racing Wheels Named "Official Wheel" Of the Kentucky Speedway™
Kentucky Speedway™ has named American Racing Custom Wheels as the "Official Wheel Company" of America's Newest Motor Sports Gem in Gallatin County.
"We are looking forward to our partnership with American Racing Custom Wheels. Their involvement in the motorsports industry is extensive. It's a wonderful fit," said Lisa Wilson, Director of Sales.
American Racing Custom Wheels produces over five million wheels per year, including original wheels for DaimlerChrysler, Honda, and Nissan. They are also the only licensed aftermarket wheels for General Motors. As the "Official Wheel", American Racing Custom Wheels will have an on-site dealer showroom at Kentucky Speedway™ when the motorsport enthusiasts can view the custom wheels and talk with factory technical sales representatives.
"We are very excited about our marketing partnership with the Kentucky Speedway™ and view it as an excellent opportunity to showcase our products to a targeted, brand-faithful audience," said Scott Hughes, Motorsports Marketing Manager for American Racing Custom Wheels. "We have a state-of-the-art manufacturing facility several miles from the speedway and all of our employees are very excited about our new partnership. We are very proud to be associated with Kentucky Speedway™ and look forward to building a successful, powerful, marketing program, along with building customer relationships with all of the loyal motorsports fans in the tri-state area."
Based in Rancho Dominguez, CA, Warsaw, KY is one of four American Racing Custom Wheels manufacturing facilities employing over 2,500 employees.
The $152 million dollar Kentucky Speedway™, under development and co-owned by Jerry Carroll, remains on schedule for a June 16 & 17, 2000 grand opening featuring NASCAR® All-Pro™ and NASCAR® Craftsman® Truck Series™ events. The new facility will have a paved, 1.5-mile, tri-oval track with 14º banking in the turns, and lighting for nighttime events. Phase I will have 65,989 grandstand seats, 50 luxury suites, and a 210 seat, private, glass-enclosed Kentucky Club®. Phase II, which will include a dirt track and drag-strip racing facilities, can expand the 1.5 mile venue to 120,000 seats with 120 luxury suites on the 1,000 acre location 35 miles south of Cincinnati, OH in Northern Kentucky.