The National Association for Stock Car Auto Racing (NASCAR) announces that Camping World will be the title sponsor for the NASCAR Truck Series beginning in 2009. Camping World replaces longtime series sponsor Craftsman, which had been the sole title sponsor since the inception of the NASCAR Truck Series in 1995.

The series will return to Kentucky Speedway for the "Bult Ford Tough 225 Presented by the Greater Cincinnati Ford Dealers" July 18. The event will be paired with an ARCA RE/MAX Series 150-mile race. Ticket plans for the four-weekend, six-race Kentucky Speedway season can be reserved through the "Tickets" pages of this Web site and by phone at 859-578-2300.

A new seven-year agreement gives Camping World the exclusive rights to sponsor the series which will make its 10th visit to Kentucky Speedway July 18, 2009. Twenty-five NASCAR Camping World Truck Series races will be broadcast live on SPEED or FOX from 23 premier venues which will result in over $100 million worth of exposure for the new title sponsor.

"Camping World has a unique connection to the sport and to the NASCAR fans," said NASCAR Chairman and CEO Brian France. "Camping and tailgating is an essential part of the NASCAR race experience. Thousands of RVs pack the campgrounds at every NASCAR event, often for three or four days at a time. This makes Camping World the perfect match for the NASCAR Truck Series."

"I can't say enough about the commitment and leadership that Craftsman has provided for the Truck Series over the past thirteen years. We thank Craftsman for all it's done with the series and the fans," said France.

"Camping World has a strong affinity with NASCAR fans and we're thrilled to be the primary sponsor in NASCAR's Truck Series. With the state of the current economy, Camping World's main objective is to communicate our brand in the most cost-effective manner and to promote affordable, family fun. Additionally, we feel strongly that this sponsorship will dramatically increase our customer base in experiencing our entire product offering. We expect this relationship to not only benefit the teams and fans, but we will put a special emphasis on supporting the four auto manufacturers in selling more trucks and the Truck Series sponsors to yield the same return on investment that we've enjoyed. Camping World will work diligently to promote the four manufacturers and team sponsors by positioning them as preferred product providers to the four million RV enthusiasts we currently serve," Camping World Chairman and CEO Marcus Lemonis said.

The NASCAR Camping World Truck Series will launch its inaugural season Feb. 13 at Daytona International Speedway. Camping World will continue its successful relationship with Kevin Harvick Inc., RCR, ISC, SMI, Dover Motorsports, ESPN, SPEED and its title sponsorship of the NASCAR Camping World East and West Series through 2009.

Founded in 1966, Camping World is America's largest direct marketer and specialty retailer of recreational vehicles and outdoor camping accessories and services. The company grew from a single point location in Bowling Green, Ky., to operating successful nationwide Supercenters.