Cassis, Bray Address Cincinnati Marketing, Public Relations Societies
Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis and Communications Director Tim Bray explained the finer points of sports marketing and communications to the Cincinnati chapters of the American Marketing Association (AMA) and Public Relations Society of America (PRSA) during separate panel discussions on Feb. 12.
Cassis joined representatives of the Cincinnati Reds, Cincinnati Bengals, The Tennis Masters Series Cincinnati, The Senior PGA "Kroger Senior Classic" and Columbus Blue Jackets Hockey Club in explaining the importance of corporate sponsorship to teams and venues to an AMA audience.
He stated that motorsports, specifically, has proven to be an effective marketing vehicle for its sponsors. "Corporate America has embraced it (auto racing)," he said. "There's a reason Tide® puts its name on a race car. It sells product."
Bray addressed the PRSA with representatives from the Cincinnati Reds and Cincinnati Bengals. Bray discussed the unique nature of working for a venue, instead of a team.
"Working for the venue is unique because we really have no winners and losers," Bray said. "Our responsibility is put on the best show possible, every time we open the gates."
Kentucky Speedway opens its 2002 season May 10-11 with a Friday evening "Short Track Special" and the ARCA RE/MAX Series "The Channel 5-155" on Saturday evening. Tickets for all 2002 events at Kentucky Speedway are on sale now and can be purchased in four easy ways:
- By phone at 1-888-652-RACE
- On the World Wide Web at www.kentuckyspeedway.com
- In person at either the speedway's Ft. Mitchell ticket office or at the Kentucky Speedway Fan Center off Ky. Hwy. 35 in Sparta, Ky.
- At Tickets.com and all Tickets.com retail outlets located in Greater Cincinnati
area Meijer Hader Hardware and Play-It-Again Sports stores.