Coca-Cola, Kentucky Speedway Extend Marketing Partnership
Kentucky Speedway and Coca-Cola announce an extension of their long-standing marketing partnership through 2007.
Coca-Cola, "The Official Soft Drink of NASCAR," will continue to its reign as "The Official Soft Drink of Kentucky Speedway" and receive facility vending rights, facility signage, advertising, a luxury suite and grandstand tickets under the terms of the agreement. Financial terms of the three-year extension were not disclosed.
The partners will pursue speedway oriented cooperative marketing ventures through Coca-Cola packaging and support the campaigns with television, radio and outdoor advertising. Past cooperative ventures created by the partners included an instant win game, ticket offer and commemorative packaging.
"We are honored that Coca-Cola is continuing our partnership," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "Coca-Cola is one of the most recognized brands in the world. When you look at its product offering, company heritage, and, in particular, its association with NASCAR, there is no better choice for our facility. Coca-Cola is a terrific marketing partner that truly helps us promote our events and we look forward to being a Coca-Cola facility for many years to come."
~ Kentucky Speedway ~