Coca-Cola And Kentucky Speedway Extend Partnership New Agreement Through 2004
Cincinnati, OH Coca-Cola Bottling Company and Kentucky Speedway have announced a three-year extension of Coca-Cola's exclusive, non-alcoholic beverage contract. The new package extends through 2004.
"With Coca-Cola being recognized as the official soft drink of NASCAR, the integral role they play in sports marketing, their in-market advertising power, and their quality products make Coca-Cola a corporate partner that we are proud to continue to have as part of our team," said Mark Cassis, Executive Vice-President and General Manager at Kentucky Speedway. Under terms of the agreement, Coca-Cola will continue to be recognized as "The Official Soft Drink of the Kentucky Speedway". The company provides all soft drinks to the complex including Coke, Diet Coke, Sprite, PowerAde sports drinks, Minute Maid fruit juices, and Dasani bottled water.
"Cincinnati Coca-Cola" is proud to extend our partnership with the Kentucky Speedway through 2004 and refreshing race fans from around the country as they attend quality racing events at a premier track, The Kentucky Speedway" said Doug Becker, Area Vice President of Coca-Cola.
Kentucky Speedway just completed its first full season and second year of operation. Attendance for race only events at the 1.5-mile tri-oval grew 20 percent to more than 360,000 in 2001. The "Outback Steakhouse 300" NASCAR Busch Series race drew 70,338 fans, thus becoming the largest attended single sporting event in Greater Cincinnati history.