Coca-Cola Launches Kentucky Speedway Instant Win Game
Coca-Cola and Kentucky Speedway are offering Kentucky, Ohio and Indiana residents a chance to win a VIP race package, race event tickets, pit passes and ticket discounts through the Coca-Cola Kentucky Speedway Instant Win Game.
Official game pieces will be printed under the caps of specially-marked two-liter bottles of Coca-Cola Classic. The game will offer a chance to win the grand prize VIP race package that includes four club tickets, pace car ride, Victory Lane visit, four cold pit passes and VIP parking for the speedway's June 19 "Meijer 300 Presented by Oreo" NASCAR Busch Series event.
"Coca-Cola has been with us since our inaugural season. It's a company with outstanding marketers and top-selling brands. The company knows how to strategically position its products and marketing components to provide us the exposure we need to sell incremental seats - our number one priority," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "This season's instant win game along with the prominent wall advertisement in downtown Cincinnati featuring NASCAR NEXTEL Cup drivers are yet another example of how Coca-Cola leverages the strength of its brands, NASCAR and Kentucky Speedway to sell its product and seats at our facility."
Consumers also have a chance to win two or four tickets and an accompanying number of cold pit passes for the 2004 "The Meijer 300 Presented by Oreo" or a $5.00 discount on the purchase of one grandstand ticket to a 2004 race event at Kentucky Speedway.
"We thank the Kentucky Speedway for its partnership and appreciate their commitment to one of the fastest growing sports, NASCAR racing," said Doug Becker, Ohio area vice president for Coca-Cola Enterprises. "We have enjoyed our relationship for the past five years and our ability to build mutually agreed upon programs has given us the opportunity to touch the most loyal fans in all sports."
Specially-marked two-liter bottles of Coca-Cola Classic will be available until April 30, 2004 or while supplies last. To claim a prize, mail the entire winning cap in a cardboard or padded envelope, along with a three-inch by five-inch paper containing your complete name, street address, city, state, zip code, day and evening phone numbers, and date of birth to: Coca-Cola Kentucky Speedway Instant Win Game Claims, 5100 Duck Creek Rd., Cincinnati, Ohio 45227. Claims must be mailed via certified mail only. Limit one prize per family/household. Prize claims associated with "The Meijer 300 Presented by Oreo" must be received by June 11, 2004.
Ticket discounts for Kentucky Speedway race events must be redeemed by September 17, 2004 only at the Kentucky Speedway ticket office located at 2216 Dixie Hwy., Ste. 200, Ft. Mitchell, Ky., 41017. Discounts are not valid with other ticket discount offers. The Coca-Cola Kentucky Speedway Instant Win Game is open only to residents of Kentucky, Ohio and Indiana and is void where prohibited.
No purchase is necessary to play. For a free chance to play and to receive complete rules, send a self-addressed, stamped, business-sized envelope to: Coca-Cola Kentucky Speedway Instant Win Game Requests, 5100 Duck Creek Rd., Cincinnati, Ohio, 45227. Limit one request per outer envelope, to be received by May 21, 2004. To hear complete rules, including prize claim information, call 1-888-271-3992.
Employees of the Coca-Cola Co., Beverage Partners Worldwide (N.A.), CCDA Walters L.L.C., Coca-Cola Bottlers, Kentucky Speedway, NASCAR, Inc., participating retailers, their respective affiliates, subsidiaries, advertising and promotion agencies, suppliers and the immediate family members and/or those living in the same household of each are not eligible.
~ Kentucky Speedway ~