Fans Flock To Kentuckyspeedway.Com For Race, Ticket Information
Speedway fans flocked to the new-look Kentucky Speedway Web site during the 2002 race season and increased the number of site hits by nearly 90 percent and the percentage of Internet-based ticket sales by nine percent over 2001.
During Kentucky Speedway's four race weekends, fans generated more than 13.3 million site hits and viewed the site's pages more than 520,000 times for an average of seven minutes. The speedway also sold nearly 22 percent of its individual event tickets through its site and its partner Web partner Tickets.com.
"We're certainly excited that our new site design was so well received after its launch in March," Kentucky Speedway Director of Communications Tim Bray said. "Our recent figures clearly show the enhanced design helped fans locate event information with greater ease. We're also proud that the site helped boost our overall ticket sales and expose more fans to the 'Kentucky Speedway experience.'"
Compared the 2001 season, www.kentuckyspeedway.com realized its greatest percentage traffic increase prior to and during its May ARCA RE/MAX Series "Channel 5-155" weekend, when site hits increased more than 230 percent from the previous year. The site's second most active period was prior to and during its August "Belterra Casino Indy 300" weekend when hits increased 94 percent. The site enjoyed its greatest single day of traffic on March 20, when it was the subject of a feature news story on nascar.com and received a three-year record 426,790 hits.
Agency Technologies, Inc., of Cincinnati, powers kentuckyspeedway.com. ATi, located on the Internet at www.agencytech.com, provides information technologies services that allow clients to concentrate on growing and improving business through proper planning, design, implementation, training and support based on its clients technology needs.
"Agency Technologies, Inc. is proud of the Web site activity results in 2002. From the beginning of ATi's involvement, the objective of the site has been to provide tri-state race fans with a user-friendly forum for finding useful information and purchasing tickets," ATi Co-Owner John Horn, III said. "We feel our 2002 season statistics show we are accomplishing our objectives. While growth in activity was expected with the new design, we are most pleased to learn that nearly one quarter of the speedway's seats were sold through the Web site in 2002. That proves we are on the right track and are meeting the needs of tri-state race fans."
Schedule and ticket information for the 2003 Kentucky Speedway season will be available at www.kentuckyspeedway.com this fall and winter.