Ford Renews Ncts Kentucky Speedway Race Sponsorship
Kentucky Speedway race fans will have the chance to "look again" at The Ford Motor Co. and the Greater Cincinnati Ford Dealers on July 9-10, 2004 when both return as the sponsors of the NASCAR Craftsman Truck Series "Built Ford Tough 225 Presented by the Greater Cincinnati Ford Dealers."
Both sponsors exercised a one-year extension option after utilizing a portion of their 2003 Kentucky Speedway sponsorship to unveil the critically acclaimed 2004 F-150 Truck through a promotional mix containing display space, hospitality functions and on-track recognition.
"The 2003 Built Ford Tough 225 Presented by The Greater Cincinnati Ford Dealers was a huge success for the entire Ford Team," said Burt Diamond, global marketing manager, Ford Racing Technology. "The great relationship between Kentucky Speedway, The Greater Cincinnati Ford Dealers and Ford division provided an excellent platform to launch the 2004 F-150. We look forward to working together to provide race fans with another opportunity to enjoy the sport they love and experience our products again in 2004."
The race sponsorship continues an expansion of Ford's multi-faceted corporate partnership with the track. Since 2000, the Greater Cincinnati Ford Dealers have maintained an exclusive automotive partnership by providing "The Official Car and Truck of Kentucky Speedway." Last year, Ford Racing entered into a multi-year track rental agreement that allows Ford NASCAR Winston Cup teams to test on the speedway's 1.5-mile tri-oval each Tuesday.
"This partnership is one of our best," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "Ford has been with us since the beginning via The Greater Cincinnati Ford Dealers and their NASCAR Craftsman Truck Series event piece just continues to get bigger and better. Our team looks forward to delivering another great event to Ford in 2004."
Financial terms of the event sponsorship were not disclosed. Ford and the Greater Cincinnati Ford Dealers receive VIP Corporate Suites, venue signage, advertising, grandstand tickets, event specific merchandise, hospitality and other promotional considerations as part of the agreement.
"I'm thrilled that Ford Racing has renewed the 2004 event partnership with Kentucky Speedway and the Greater Cincinnati Ford Dealers to support the 'Built Ford Tough 225,'" Chairman of the Greater Cincinnati Ford Dealers Advertising Association Robert Nolan said. "F-150 buyers are race fans and race fans sure purchase F-150's as witnessed by our 2003 'Never Before Never Again' record sales event."
The July race will be fifth NASCAR Craftsman Truck Series at Kentucky Speedway. In 2000, the series helped launch the $152-million superspeedway when Greg Biffle raced to an inaugural series victory. Scott Riggs (2001), Mike Bliss (2002) and Carl Edwards (2003) also own series wins at the track. Nearly 193,000 fans have enjoyed the truck series during its first four visits to Kentucky Speedway.
Kentucky Speedway season tickets will be on sale beginning Oct. 1 and single event ticket sales begin Jan. 5, 2004. Log on to www.kentuckyspeedway.com for complete schedule and ticket information.