Greater Cincinnati Ford Dealers, Ford Racing, Kentucky Speedway Extend Partnership Through 2007
The Greater Cincinnati Ford Dealers, Ford Racing and Kentucky Speedway announced the extension of two marketing partnerships today prior to "The Built Ford Tough 225 Presented by The Greater Cincinnati Ford Dealers" NASCAR Craftsman Truck Series (NCTS) race at the $152-million facility.
Ford Racing announced it will continue its title sponsorship of the annual NCTS event. The Greater Cincinnati Ford Dealers will remain the presenting sponsor of the race while continuing to provide "The Official Car and Truck of Kentucky Speedway." Both agreements extend through 2007. Financial terms were not disclosed.
"We are honored that the Greater Cincinnati Ford Dealers and Ford Racing have recognized Kentucky Speedway as a valuable venue for promoting their 'Built Ford Tough' products and services," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "Ford's commitment to quality vehicles and competitive racing technology is unsurpassed and we're certainly proud to be associated with its long-standing race tradition. Ford has supported our facility since it opened in 2000 and we look forward to partnering with Ford Racing and the Greater Cincinnati Ford Dealers for years to come."
The Greater Cincinnati Ford Dealers have supplied official vehicles of Kentucky Speedway since 2000 and the group is in its second season as the presenting sponsor of NCTS event.
"It's only natural that Kentucky Speedway, built from the ground up with our tough Ford trucks, has a titled race that says it all about our truck products," Greater Cincinnati Ford Dealers Chairman Robert Nolan said. "'The Built Ford Tough 225 presented by the Greater Cincinnati Ford Dealers', our valued truck customers and Kentucky Speedway make a perfect fit within our marketing plan."
Ford Racing is in its second year as the title sponsor of the NCTS event. The division of Ford Motor Co., also is the title sponsor of the season-ending "Ford Championship Weekend" at Homestead-Miami Speedway where NASCAR officially crowns its NEXTEL Cup Series, Busch Series and Craftsman Truck Series champions.
"We are very choosy at Ford about our partnerships, favoring quality over quantity," Burt Diamond, global marketing manager, Ford Racing Technology said. "We've got a great dealer group in Cincinnati, three terrific manufacturing facilities in the region, and a host of avid Ford Racing fans. That makes Kentucky Speedway a key venue for us, and we're happy to extend our working relationship."
Kentucky Speedway continues its fifth anniversary season tonight when the green flag drops for "The Built Ford Tough 225 Presented by The Greater Cincinnati Ford Dealers" at 8:00 p.m.
The 2004 speedway season began in May and will conclude with a fifth event weekend in September. Race weekends feature the top series in racing such as the NASCAR Busch Series, NCTS, Indy Racing League IndyCar Series, IRL Menards Infiniti Pro Series, ARCA RE/MAX Series, American Speed Association, NASCAR AutoZone Elite Division Southeast Series and the new I-Power DASH Series.
~ Kentucky Speedway ~