Kentucky Office of Highway Safety Expands Kentucky Speedway Partnership
The Kentucky Office of Highway Safety will expand its successful "Drive Smart Buckle-Up Kentucky" awareness campaign at Kentucky Speedway in 2009 by sponsoring 150-mile ARCA RE/MAX Series events on May 9 and July 18.
The promotional partnership will serve as a platform for promoting initiatives designed to reduce the automobile crash, injury, and fatality rates in Kentucky. Race-related activities will include the return of the "Click It For Tickets" promotion that rewards drivers wearing seat belts with vouchers that can be redeemed for race tickets; on-site displays such as a rollover simulator as well as appearances by the educational "Vince and Larry" crash dummies along with the Drive Smart! Kentucky Bear.
"The majority of those who do not use their seat belts are men age 18 to 34," said Chuck Geveden, executive director of the Kentucky Office of Highway Safety. "Many people in this group are also race fans. Our partnership with the Kentucky Speedway is a great opportunity for us to reach a very specific audience; however, Click It or Ticket is not about writing tickets. It's about saving lives."
The Kentucky Office of Highway Safety previously sponsored the 2008 and 2007 May ARCA RE/MAX Series events at the track. Financial terms of the new agreement were not released. The Kentucky Office of Highway Safety will receive season-long advertising and promotional considerations under the terms of the partnership.
"We're proud that we'll be able to help the Kentucky Office of Highway Safety deliver its Drive Smart! message not once, but twice, during our 2009 season. This partnership is a solid example of how a unique approach to motorsports sponsorship can benefit cause-related organizations," Kentucky Speedway Director of Sponsorship Development and Client Services Dan Stuart said.
The four-weekend season will mark the facility's 10th year of operation and opens with the first ARCA RE/MAX Series "Drive Smart! Buckle-Up Kentucky 150." The NASCAR Nationwide Series will aim to attract its ninth consecutive capacity crowd for a June 13 300-mile race before the ARCA RE/MAX Series returns for its second "Drive Smart! Buckle-Up Kentucky 150" July 18. The NASCAR Craftsman Truck Series "Built Ford Tough 225 Presented by the Greater Cincinnati Ford Dealers" will follow later that day to complete the first of two doubleheader race days. The 2009 speedway season will conclude Aug. 1 and feature the rocket-like speeds during the Firestone Indy Lights "Kentucky 100" and IndyCar Series "Kentucky 300."
Speedway guests also will be entertained with event-day concerts spotlighting well-known artists. All concerts are included with the price of an event ticket and the line-up will be announced in the coming weeks.
Value-packed Kentucky Speedway season ticket plans are on sale now and from $165 to $255 depending on seat location, meaning fans can enjoy a reserved seat for each of the six race events for as little as $27.50. Benefit-rich plans also include VIP parking for each event which can be exchanged for general campground admission, one cold pit pass for each race day with each ticket purchased and the opportunity to purchase additional race tickets at a discount.
Ticket plans can be reserved and renewed online at www.kentuckyspeedway.com, by calling 859-578-2300 and by visiting the Kentucky Speedway ticket office in Ft. Mitchell, Ky., at 400 Buttermilk Pike, Suite 100 near the Montgomery Inn restaurant or the track Fan Center located off of Interstate 71 Exit 57 and Ky. Hwy. 35 N in Sparta, Ky.
Single race tickets will be placed on sale Jan. 12.
Story by Mike Schmaltz
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