Kentucky Speedway Announces New Corporate Partnerships
Kentucky Speedway announces it has entered into corporate partnerships with Cincinnati Bell, Edy's Grand Ice Cream and Holiday Homes.
Cincinnati Bell will be the "Official Communications Provider of Kentucky Speedway" through 2009 and will provide a full suite of communications services to Kentucky Speedway including: wireless service and handsets, local and long-distance calling, dedicated Internet access, managed services and phone system maintenance. Kentucky Speedway will provide facility and souvenir program advertising, display space, grandstand tickets, a luxury suite license and other promotional considerations throughout the designated length of the partnership. Cincinnati Bell Inc. (NYSE:CBB) is parent to one of the nation's most-respected and best-performing local exchange and wireless providers with a legacy of unparalleled customer service excellence. With headquarters in Cincinnati, Ohio, Cincinnati Bell provides a wide range of telecommunications products and services to residential and business customers in Ohio, Kentucky and Indiana. For more information, visit www.cincinnatibell.com.
Fans visiting Kentucky Speedway during one of the venue's five 2007 race weekends will be able to enjoy Edy's Grand Ice Cream for the first time thanks to a one-year vending partnership. Edy's Grand Ice Cream, a premium brand marketed by Dreyer's Ice Cream Holdings throughout the United States, also will be the presenting sponsor of the Aug. 11 IndyCar Series "Meijer Indy 300 Presented by Coca-Cola and Edy's."
Holiday Homes, Inc., has become the "Official Manufactured Home of Kentucky Speedway."
The premier Cincinnati-based retailer will activate its partnership in part by conducting tours of a Redman model home on Kentucky Speedway grounds during each of the venue's five 2007 event weekends. Holiday Homes also will receive facility and souvenir program advertising, display space, grandstand tickets, a luxury suite license and other promotional considerations.
Holiday Homes, Inc., was founded with three employees in December 1968 and evolved to become the largest manufactured housing retailer in the Midwest. Founder and CEO Dan Rolfes is credited with helping the manufactured housing industry evolve from selling "trailers" to selling quality, affordable housing. Holiday Homes, Inc., is a true turn-key builder that features award-winning sales centers staffed with involved, responsive professionals committed to addressing individual customer needs. The company provides a wide array of manufactured home products and services such as modular, manufactured, site-built and pre-owned home sales; lease-to-own programs, insurance and warranties. More information is available online at www.holiday-homes.com. Financial terms of the partnerships were not disclosed.
The 66,089-seat Kentucky Speedway will open its new season with the ARCA RE/MAX Series "Buckle Up Kentucky 150" May 12, co-promote its first street stock event, the "Frank Kimmel Enduro Nationals," May 26, follow up with its high-profile NASCAR Busch Series "Meijer 300 Presented by Oreo" weekend June 15-16, play host to the ARCA RE/MAX Series "Channel 5 150" and NASCAR Craftsman Truck Series "Built Ford Tough 225 Presented by the Greater Cincinnati Ford Dealers" July 13-14, and close its campaign with the first IndyCar and Indy Pro series twilight and night races in track history Aug. 11 when it showcases the "Meijer Indy 300 Presented by Coca-Cola and Edy's" and the "Kentucky Indy Pro 300."
The track will open its June weekend with "ClearChannel Cincinnati Fanfest" and provide family entertainment during the opening day of its August weekend with "Radio Disney AM 680 Fanfest." Both new events will feature free admission for children age 12 and younger, garage-area autograph sessions with top series drivers, free infield access for all visitors, music and interactive displays.
Race tickets are on sale now and can be reserved online at www.kentuckyspeedway.com and Tickets.com or by phone at 888-652-RACE (7223). Tickets also can be purchased in person at Meijer stores as well as Kentucky Speedway ticket offices in Ft. Mitchell, Ky., at 2216 Dixie Hwy., Suite 200, and in the official Fan Center located off of Interstate 71 Exit 57 in Sparta, Ky.
Fans can visit the tickets pages of this Web site for complete schedule information.
Story by Mike Schmaltz
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