Kentucky Speedway launched the first of a three-phase 2011 season ticket campaign today by offering current season ticket holders the opportunity to renew or expand the number of seats in their existing plans through Oct. 10, 2010.

Customers may renew their current seats in their current location by visiting the home page of this Web site and clicking the "Renew a Season Ticket Plan" graphic located in the right column or phoning 859-578-2300. Customers who wish to expand their order or explore available seat locations must phone 859-578-2300 or visit Kentucky Speedway at 400 Buttermilk Pike, Suite 100, in Ft. Mitchell, Ky., near the Montgomery Inn Restaurant or the temporary Sparta, Ky., ticket office and gift shop off of Interstate 71, Exit 57 and Ky. Hwy. 35 North just past Kentucky Speedway Entrance 3.

Phase II of the campaign span from Oct. 11 through Oct. 31 and offer customers which placed priority notice deposits on 2011 season ticket plans the opportunity to select seat locations. Kentucky Speedway will continue to accept non-refundable $50 priority notice deposits per seat through Oct. 10. Those who wish to make a deposit can do so by calling 859-578-2300 or logging onto the home page of this Web site and clicking the "Get 2011 Season Tickets" graphic located in the top right corner of the page.

Phase III of the campaign will begin Nov. 1 when season ticket plans are be offered to the public.

The 2011 Kentucky Speedway schedule consists of two tripleheader weekends spotlighting NASCAR and open-wheel action. The inaugural July 9 400-mile NASCAR Sprint Cup Series race concludes an opening weekend that showcases the first Thursday night NASCAR Camping World Truck Series event in speedway history on July 7 and a 300-mile NASCAR Nationwide Series battle on Friday, July 8. The second tripleheader combines a Saturday, October 1 NASCAR Camping World Truck Series race with a 300-mile IZOD IndyCar Series event and 100-mile Firestone Indy Lights dash on Sunday, October 2.

Season ticket plans will include a reserved seat to the NASCAR Nationwide Series, NASCAR Sprint Cup Series IZOD IndyCar Series and Firestone Indy Lights races as well as general admission tickets to both NASCAR Camping World Truck Series races.

Plan seat locations will be offered in prime grandstand seating areas, including the new 19,000-seat Ohio Tower and Kentucky Tower grandstands that will feature chair-back seats.

Five price levels reflect a discount off single-event ticket pricing. Customers ordering one to three plans will receive a 10 percent discount with prices ranging from $199 to $309 per plan. Those reserving four or more plans will receive a 20 percent discount with prices ranging $179 to $279 per plan. Plan owners will have the right to renew reserved seat locations for future seasons, expand their ticket order for future seasons, change seat locations for future seasons and take advantage of an optional payment plan.

Plan owners also will receive one infield FanZone pass voucher good for either day of the speedway's October event weekend with each plan reserved as well as priority notice on opportunities to purchase individual tickets for 2011 NASCAR Nationwide Series, NASCAR Camping World Truck Series and IZOD IndyCar Series events at a 15 percent discount should individual race tickets be available.

"Our season ticket plans offer tremendous value and it's the best time to be counted among our most loyal supporters. We know our growing fan base is ready to be part of an historic, once-in-a-lifetime moment when we become the first new venue in a decade to play host to a Sprint Cup Series event," Kentucky Speedway General Manager Mark Simendinger said.

Story by Mike Schmaltz

~Kentucky Speedway~