Online ticketing has come to Kentucky Speedway! Tickets.com and Kentucky Speedway have reached an agreement to begin single event Internet sales January 8, 2001.

The public can now buy tickets 24 hours a day, seven days a week to all 10 races in 2001 through the Kentucky Speedway Website at www.kentuckyspeedway.com or through Tickets.com's site at www.tickets.com. The online ticketing service will enable customers the ability to scroll through a variety of options and find the best available seats. Payments are made through a secure Internet connection, orders are immediately confirmed and tickets are in the mail the very same day.

This agreement, in which Tickets.com will provide ticketing e-commerce infrastructure and back-end systems, will enable Kentucky Speedway to control its own customer data as well as the level and quality of customer service provided to its patrons.

"Tickets.com has created a broad distribution network which provides easy access for our fans to purchase tickets to any one of our events," said Mark F. Cassis, Executive Vice President/General Manager at Kentucky Speedway. "This agreement will make it easier for us to serve our current customers and provide convenient introductory access to many potential new patrons. We chose Tickets.com for the company's expertise in managing innovative Web-based ticketing solutions and the excellent track record they have in delivering high volume ticketing services for major arts, entertainment, and sports organizations.

"We are thrilled to be associated with Kentucky Speedway and have the opportunity to provide our consumers the opportunity to buy tickets to some of the countries biggest races," said W. Thomas Gimple, chief executive officer and co-chairman of Tickets.com. "This agreement is evidence of the value of our distribution network to those tracks that are looking to reach the massive online audience for sports events. In this partnership, Tickets.com will use leading edge technology to create an Internet gateway for Kentucky Speedway patrons to gain better access to the race track."

ABOUT KENTUCKY SPEEDWAY

Kentucky Speedway is a 1.5-mile tri-oval track located in Northern Kentucky. The venue seats 66,089 with 50 luxury suites. In the 2000 inaugural season, the track drew 314,000 fans for three race weekends and a major concert. 2001's schedule features the NASCAR Busch Series, the NASCAR Craftsman Truck Series and the Indy Racing Northern Light Series. ARCA also returns to race twice in 2001. Plus, USAC, and NASCAR Goody's Dash series will make their debut. The state of the art complex is also planning concerts, festivals and will host driving schools throughout the season. Over 100 dates are already scheduled for the Richard Petty Driving Experience, Fast Track and the Driving Experience.

"We are ecstatic the way the schedule has developed for 2001. The region was thirsting for a track of this magnitude and we delivered in 2000, " said Cassis. "With the Busch Series anchoring our schedule next season, 2001 is going to build on the tremendous foundation we have laid in our inaugural season."

Fans can purchase tickets four ways: toll free, 1-888-652-RACE; by mail, Kentucky Speedway Ticket Office, Box 176248, Covington, KY 41017-6248; on-line, www.kentuckyspeedway.com; or in person at the Kentucky Speedway ticket office at 2216 Dixie Hwy, Suite 200, Ft. Mitchell, KY. Hours are Mon-Fri 9A-5P (ET).

About Tickets.com

Tickets.com (Nasdaq: TIXX) is a leading online provider of sports and entertainment tickets, event information and venue solutions. The company sells tickets through the Internet, retail outlets, call centers and interactive voice response systems. At www.tickets.com, consumers can obtain information on thousands of events and entertainment organizations, purchase tickets and shop for related products and services. Over 4,500 entertainment organizations such as leading performing arts centers, professional sports organizations and various stadiums and arenas in the U.S., Canada, Europe, Australia and Latin America use Tickets.com's automated ticketing solutions. Headquartered in Costa Mesa, California, the company was established in 1996 and made an initial public offering in 1999.