Kentucky Speedway, Fifth Third Bank Seal Three-Year Corporate Partnership
Cincinnati-based Fifth Third Bank will be the "Official Bank of Kentucky Speedway" through 2008 under the terms of a new three-year joint marketing venture.
Fifth Third plans to activate its partnership by implementing co-operative marketing initiatives, in conjunction with the Kentucky Speedway, designed to reach consumers with a passion for racing.
"We are delighted to welcome the tri-state's number one banking institution to our sponsorship team," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "We're looking forward to building incremental brand value for Fifth Third among our fan base and executing strategic co-op tactics that will bolster interest in our events and venue."
The bank operates 19 affiliates with more than 1,100 full-service locations in Ohio, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, Pennsylvania, Tennessee and West Virginia. Robert A. Sullivan, president of Fifth Third Bank (Cincinnati), said, "We are proud to be the official bank sponsor of the Kentucky Speedway. This partnership enables us to be a part of a great racing venue in the Tri-state and to work collaboratively with the speedway on joint projects of benefit to both organizations."
Financial terms of the partnership were not disclosed.
Kentucky Speedway's first of four 2006 event weekends will feature the ARCA RE/MAX Series "Harley-Davidson of Cincinnati 150" race on the facility's 1.5-mile paved tri-oval track May 13. The full day of activity also includes a noon concert with powerhouse female country music quintet Cowboy Crush and a 100-lap ARCA Lincoln Welders Truck Series race on the paved quarter-mile track.
Race tickets are on sale now and can be reserved online at www.kentuckyspeedway.com and Tickets.com or by phone at 888-652-RACE (7223). Tickets also can be purchased in person at Meijer stores as well as Kentucky Speedway ticket offices in Ft. Mitchell, Ky., at 2216 Dixie Hwy., Suite 200, and in the official Fan Center located off of Interstate 71 Exit 57 in Sparta, Ky.
Future speedway event weekends will showcase the NASCAR Busch Series June 16-17, NASCAR Craftsman Truck Series July 7-8 and Indy Racing League IndyCar Series August 12-13. Remaining support events will spotlight the USAC Silver Crown Series, USAC Ford Focus Midget Car Series, ARCA RE/MAX Series and IRL Indy Pro Series.
Fans can visit the "Event Info" box on this site for more information.
~ Kentucky Speedway ~