Kentucky Speedway and Ford Extend Long-Standing Corporate Partnership
SPARTA, Ky. - Kentucky Speedway, Ford® and select Ohio, Kentucky and Indiana Ford dealers have extended their corporate partnership made up of wide-ranging, integrated elements that will create prominent exposure for the brand using the venue's traditional, digital and social promotional platforms through 2016.
Kentucky Speedway's annual events will serve as core marketing platforms for the manufacturer.
"Ford will introduce 23 new vehicles to customers worldwide this year and our Kentucky Speedway partnership will play a valuable, regional role by allowing consumers to interact with our fantastic new lineup of vehicles. Exposure among Kentucky Speedway's digital and social media channels will provide us new avenues to reach the Speedway's brand-loyal fans throughout the year," Ford Motor Co., Regional Manager Greg Ruminski said.
Ford, which has partnered with Kentucky Speedway since 1998, will continue its tenure as the "Official Vehicle of Kentucky Speedway" by exclusively providing cars and trucks to the 107,000-capacity venue such as Super Duty trucks which tow free fan trams during Speedway events, Mustang pace cars and Ford F150s utilized by the Operations as well as the Fire and Safety teams.
The Speedway's popular Ford Fan Day returns Saturday, April 26 from 11 a.m.-4 p.m., to provide guests behind-the-scenes views of the facility. The fun-filled day will consist of track tours, fan forums with Speedway General Manager Mark Simendinger, Fire and Safety Team demonstrations, children's activities, displays, photo opportunities, giveaways, food and more.
Ford will introduce fans to evolving models, such as F Series trucks, Expedition, Navigator and Escape which are manufactured in Louisville, Ky., through a 20,000-square-foot display during Speedway race events. Fans will have opportunities to interact with Ford representatives and learn more about fuel-efficient EcoBoost® engines, the benefits of the fuel-efficient Auto Start-Stop technology, active park assist, lane-keeping system, collision warning with brake support, adaptive cruise control and Blind Spot Information System among others.
Fans who arrive at Kentucky Speedway in Ford vehicles will be directed to park in the forward sections of the expansive Ford Parking Lot. Sections of the parking will bear the names of select Ford models to guide fans to and from their vehicles on event days.
Kentucky Speedway will additionally create an enhanced presence for Ford on its social media channels such as Facebook (Kentucky Speedway), Instagram (@KySpeedway), Twitter (@KySpeedway) and YouTube (KySpeedway) in addition to the official www.kentuckyspeedway.com website as well as through its emerging in-house TrackVision news channel.
"Our Ford partnership is a wonderful example of how brands are able to utilize multiple consumer touchpoints within a flexible NASCAR-based platform. We are proud to be able to expand Ford's reach to our digital and social channels and to be continuing our partnership with a long-standing pillar of NASCAR," Kentucky Speedway General Manager Mark Simendinger said.
Ford has been a part of several Kentucky Speedway NASCAR milestones through the years. Four of those recognizable moments were produced by each member of the Roush Fenway Racing NASCAR Sprint Cup Series (NSCS) lineup. Greg Biffle earned Kentucky Speedway's inaugural NASCAR Camping World Truck Series (NCWTS) victory in 2000. Carl Edwards raced to his first NASCAR national series victory and turned his first Kentucky Speedway backflip following his 225-mile NCWTS win in 2003. He additionally rolled to a 300-mile NASCAR Nationwide Series (NNS) victory at the Speedway in 2005. Ricky Stenhouse Jr., last season's NSCS rookie of the year, snared his first ARCA Racing Series (ARS) victory on the venue's 1.5-mile tri-oval in 2008.
The speedway's 15th season begins with a three-race NASCAR weekend that spotlights the June 28 NSCS Quaker State 400 presented by Advance Auto Parts, a 300-mile NNS event June 27 along with the June 26 NCWTS UNOH 225. Racing returns Sept. 19-20 with a second 300-mile NNS event along with the ARS Zloop 150, which Ford won with Corie Lajoie last season.
Fans can purchase the best seats and campsites for all Kentucky Speedway events through the tickets and camping pages of this website, by calling (859) 578-2300 or visiting the speedway ticket office at 1 Speedway Drive in Sparta, Ky., just off Interstate 71 Exit 57 and Ky. Hwy. 35 N.
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