Kentucky Speedway And Greater Cincinnati Ford Dealers Extend Partnership
Kentucky Speedway and The Greater Cincinnati Ford Dealers have extended their partnership through 2005. Ford is recognized as the "Official Car and Truck of Kentucky Speedway". As part of the agreement, Ford will continue to supply trucks, sport utility vehicles and passenger cars to the speedway. Ford will also supply the official vehicles for all race events.
In its partnership with Kentucky Speedway, the Greater Cincinnati Ford Dealers will enjoy automotive category exclusivity at the track, will feature new Ford cars and trucks during race events, and continue to have billboards concourse and garage area signage throughout the complex. Ford will also have representation in the grandstand, luxury suite and hospitality area. In addition, the Greater Cincinnati Ford Dealers will continue to partner with the Speedway for radio and television advertising as well as local Ford dealership events.
" The Greater Cincinnati Ford Dealers were one of the first sponsors we signed up and that was originally for three years. I am very pleased that our new agreement will extend our partnership for the next five years," said Mark F. Cassis, Executive Vice President and General Manager of Kentucky Speedway. "They are a terrific partner and by making this long term commitment, it again proves we are on the right course here at Kentucky Speedway."
Kentucky Speedway revved up the region's excitement over motor sports when the $153 million dollar facility opened in Sparta, Kentucky June 16, 2000. The Kentucky Speedway's inaugural year drew 300,000 fans to the region, breaking several sanctioning bodies stand-alone attendance records including the mark of the NASCAR Craftsman Truck Series. Over 600,000 people are expected to attend the 2001 events.
Robert Nolan, President of John Nolan Ford and Chairman of The Greater Cincinnati Ford Dealers, represented Ford during the negotiations. Nolan said, "From the beginning, our dealer association members have recognized that this area is a hot bed of racing enthusiasm. Fans living here have always been willing to drive hundreds of miles to enjoy the thrill of racing. We are excited to continue to support racing here in the Tri-State, a perfect environment to reach our loyal Ford customers."
The 2001 schedule will feature the Kentucky debut of the NASCAR Busch Series in June. In addition, NASCAR's Craftsman Truck Series returns for the "Kroger 225" and ARCA will run twice. The Indy Racing League will also return with the "Belterra Casino Resort 300".