Kentucky Speedway is introducing a new reading incentive program to elementary schools to help teachers get students revved up for reading during the 2006-07 school year.

The Reading Program Manual (RPM) will make its debut Sept. 8 at Dry Ridge, Ky., Elementary School at 275 School Road at 10:00 a.m.Horsepower, the official Kentucky Speedway mascot, and the official No. 1 Kentucky Speedway Ford Showcar will be on hand to help get students excited about the program.

Students will be provided with an individual RPM to help them track books they read throughout the school year. Other program materials include a "Winner's Circle" poster, color-in bookmarks and personalized cutout racecars that will display readers' names.

Teachers will work with RPM students to set a reading goal from a list of available, approved texts. When students complete a text, they will enter the title in their RPM and complete a short test related to the subject matter.

Students receive their bookmark when they cross the midway point to their goal and will have a racecar bearing their name posted on the classroom "Winner's Circle" poster upon reaching their goal. Schools also will receive surprise visits from Horsepower throughout the program.

Readers' ultimate reward will be an end-of-the-year field trip to Kentucky Speedway. Students will pack a lunch, tour the speedway and be treated to several laps around the racetrack in their school busses.

Participating school principals also will be rewarded with free driving experiences from the Richard Petty Driving Experience. Students will root principals on as they race around the 1.5-mile Kentucky Speedway tri-oval track in NASCAR NEXTEL Cup style cars at speeds up to 170 mph. RPM will be available to a limited number of Greater Cincinnati Schools on a first-come, first-served basis. Elementary classes interested in participating in the program at their school can contact Kentucky Speedway Director of Human Resources Debby Shipp by e-mail at dshipp@kentuckyspeedway or Jessica Pelfrey at .

All program materials will be donated and printed by Dave Hines of Custom Color Service in Covington, Ky.

~ Kentucky Speedway ~