SPARTA, Ky. - Guests purchasing tickets for Kentucky Speedway's five 2014 race events will enjoy lower prices and a simpler price structure in addition to a new suite of Ticketmaster® account management and purchase tools.

NASCAR Sprint Cup Series (NSCS) stars return for the Quaker State 400 presented by Advance Auto Parts June 28. The fourth series race in the speedway's history will be the finale for a tripleheader event weekend that begins with the June 26 NASCAR Camping World Truck Series (NCWTS) UNOH 225 and continues with 300 miles of NASCAR Nationwide Series (NNS) competition June 27. The NNS returns for a second 300-mile race Sept. 20 to close out a weekend that opens with the ARCA Racing Series (ARS) Zloop 150 Sept. 19.

Price structures for five-race Season Ticket packages, three-race June Weekend packages and single-race grandstand tickets for the venue's Quaker State 400 presented by Advance Auto Parts as well as both NNS races are simpler and prices are lower in most sections. NCWTS UNOH 225 and ARS Zloop 150 ticket prices also are reduced.

"We created a 'good, better, best' price structure that departs from the traditional NASCAR bottom-to-top-of-the-grandstand ascending price model to a football-style, turn-to-turn model in which tickets in Turn 1 and Turn 4 are priced lowest. Prices ascend as seat locations near the start/finish line," Kentucky Speedway Vice President of Sales and Marketing John Cox said.

For example, Season Ticket Package customers can realize an average savings of 7 percent to 9 percent while Quaker State 400 presented by Advance Auto Parts guests can realize an average savings of 4 percent.

"Our fans asked for simplicity and cost savings. We're delivering and the response has been encouraging. We hope fans will take advantage of the ticket savings, camp with us and enjoy two entertaining weekends in 2014," Kentucky Speedway General Manager Mark Simendinger said.

New speedway ticket partner, Ticketmaster, will offer online customers a personal account management tool, enhanced seating maps and views of the speedway from specific grandstand sections.

Customers wishing to keep their single-race, Season Ticket Package and June Weekend Package seat as well as campsite locations can renew on or before Dec. 1. All non-renewed locations will be released for public sale Dec. 2.

All season ticket and season camping customers will receive an invitation to the Quaker State 400 presented by Advance Auto Parts race-day infield party, automatic membership in a new season ticket holder and camper recognition program, a 50 percent discount on Fan Zone pass purchases, the option to pay for plans in three interest-free installments as well as discounts off the purchase of additional race tickets.

Fans can call (859) 578-2300 or visit the Kentucky Speedway ticket office at 1 Speedway Drive in Sparta, Ky., just off Interstate 71 Exit 57 and Ky. Hwy. 35 N. to purchase and renew 2014 tickets and campsites.

- Kentucky Speedway -