Kentucky Speedway, KOI Auto Parts Extend Marketing Partnership Through 2008
Kentucky Speedway and KOI Auto Parts announce the extension of their marketing partnership through 2008.
"KOI has been with us since we opened our doors in 2000," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "They are terrific partners who help us promote our events. To have KOI renew their partnership agreement truly is a nice reflection on our entire team and our events."
KOI will continue to be "The Official Auto Parts Store of Kentucky Speedway" and receive category exclusivity, a luxury suite, track signage, tickets and other advertising and promotional considerations. Financial terms of the partnership were not disclosed.
"We are all very excited that KOI Auto Parts will continue to be the official auto parts store of the Kentucky Speedway", Dave Wesselman, KOI Autoparts co-CEO, said.
"Our partnership has proven to be a great combination, and we are proud that KOI Auto Parts is a sponsor of America's favorite spectator sport", said KOI Autoparts Co-CEO Mary Riesenbeck.
Founded in 1946, KOI has grown to become a significant regional auto parts chain with more than 60 locations in Kentucky, Ohio and Indiana. KOI services more than 10,000 customers located within a 150-mile radius of its Cincinnati headquarters. The supplier maintains an inventory of more than 350,000 unique parts in its 750,000 square-foot warehouse facility and features "the parts that power racing" such as Raybestos Brakes, Borg Warner Fuel and Ignition Parts, Federal Mogul under-hood and under-car products, Monroe Shocks and Struts, Valvoline Lubricants, the full suite of AC Delco products, Motorcraft Parts, Dupont Automotive Paint, PPG Refinish Products and 3M Automotive Products.
Kentucky Speedway continues its 2005 race season July 8-9 with the NASCAR Craftsman Series "Built Ford Tough 225 Presented by The Greater Cincinnati Ford Dealers" and ARCA RE/MAX Series "Channel 5 150." Gates open at 4:30 p.m., on Friday, July 8. Fans will be able to see ARCA RE/MAX Series "Channel 5 150" qualifying, a 90-minute NASCAR Craftsman Truck Series practice and "The Channel 5 150" race that begins at 8:00 p.m. Gates open at noon on Saturday, July 9. The full day of activity includes the final NASCAR Craftsman Truck Series practice, USAC Ford Focus Midget Racing on the paved quarter-mile track, NASCAR Craftsman Truck Series qualifying, a pre-race concert with artist Billy Ray Cyrus and "The Built Ford Tough 225 Presented by the Greater Cincinnati Ford Dealers" at 8:00 p.m.
Tickets for both events are available and can be reserved by phone at 888-652-RACE (7223), online at http://www.kentuckyspeedway.com and http://www.tickets.com, through Tickets.com outlets including Meijer stores and at Kentucky Speedway ticket offices at 2216 Dixie Hwy., Ste. 200, in Ft. Mitchell, Ky., and the speedway Fan Center outside the track in Sparta, Ky. Visit the track Web site for the complete schedule."
~ Kentucky Speedway ~