Kentucky Speedway To Present NASCAR Imax Experience At Cincinnati Museum Center
Kentucky Speedway will present the groundbreaking new IMAX film "NASCAR: The IMAX Experience " during its run at The Robert D. Lindner Family OMNIMAX® Theater at the Cincinnati Museum Center (CMC).
The film opens April 30 and CMC will be the only theater in Northern and Central Kentucky showing the film. CMC will run the IMAX Experience in addition to its regular film, "Amazing Journeys."
Directed by Simon Wincer ("Lonesome Dove," "Free Willy") and narrated by Golden Globe Award-winning actor Kiefer Sutherland, the NASCAR film thrusts moviegoers into the heart-pounding thrills experienced by NASCAR's elite drivers at breakneck speeds approaching 200 mph. The film also explores the world of the race teams that keep the drivers on the track and the fans whose intense devotion fuels America's most popular spectator sport.
The film opened at 68 theaters around the nation on Friday, March 12 and grossed a record-breaking $1.5 million in its first weekend. The Robert D. Lindner Family OMNIMAX Theater has welcomed almost six million visitors since its opening in 1990. According to IMAX Corporation, this makes Cincinnati Museum Center's OMNIMAX Theater one of the most successful in the world.
"We are honored to play a part in bringing the hottest film ever released from IMAX to the Greater Cincinnati and Northern Kentucky market," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "Cincinnati Museum Center is to be commended for pursuing this with IMAX. The audience is going to love it. It's fast, loud, and truly puts viewers 'in the driver's seat' to learn what NASCAR and Kentucky Speedway are all about."
"There may be no experience that comes closer to sitting in the driver's seat of a 790-horsepower NASCAR vehicle than seeing 'NASCAR: The IMAX Experience' at Cincinnati Museum Center at Union Terminal," said Dave Duszynski, vice president of theaters. "With the five-story dome surrounding you and the 15 thousand watts of surround sound, the experience is simply intense. We might know a lot about the world of large-format films, but Kentucky Speedway knows everything about the world of NASCAR. Partnering on this film, especially during race season, wasn't just good business, it was integral."
The film is distributed exclusively to IMAX® theatres by Warner Bros. Pictures and IMAX and marks Warner Bros. first foray into the IMAX arena. For more information about the film visit www.IMAX.com/racing.
"The name of this film says it all," said Paul Brooks, Senior Vice- President, NASCAR. "People start to understand the magic of our sport when they attend their first NASCAR race in person where the intense drama, sound, emotion, thrills and excitement of NASCAR can be experienced firsthand on our incredible real-life stage. This film will allow us to immerse an audience in the NASCAR experience at IMAX theatres worldwide and attract new fans to the sport, while bringing tremendous exposure and value to our drivers, teams, tracks, sponsors and other partners."
About Cincinnati Museum Center: Cincinnati Museum Center at Union Terminal is home to the Cincinnati History Museum, Cinergy Children's Museum, the Museum of Natural History & Science, the Robert D. Lindner Family OMNIMAX® Theater, and the Cincinnati Historical Society Library. It is a nationally recognized educational and research resource and one of the top cultural attractions in the Midwest. Cincinnati Museum Center serves more than one million visitors annually, reaching out to almost 200,000 young people through hands-on exhibits and programs. As a center for the entire community, more than 700 events are held in the building each year. Originally built in 1933 as the Union Terminal train station, the building is a national historic landmark and was renovated and reopened as Cincinnati Museum Center in 1990. For information, call (513) 287-7000 or 1-800-733-2077 or visit www.cincymuseum.org.
~ Kentucky Speedway ~