Kentucky Speedway Solidifies Promotional Ties With Belterra Casino Resort & Spa
Belterra Casino Resort & Spa will maintain its status as the "Official Hotel and Casino of Kentucky Speedway" through 2007 under the terms of a marketing partnership announced today.
The resort property will receive category exclusivity with the speedway as well as a luxury suite, track signage, tickets and other advertising and promotional considerations. Belterra also will continue to extend promotional offers to speedway guests through event ticket advertising. Full financial terms of the partnership were not disclosed.
"We're both excited and grateful to continue our long-standing strategic partnership with Belterra Casino Resort & Spa," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "With nearly $500 million of development already in place between the two facilities, we will continue to work with Belterra to develop year-round programs that will enhance support for our race events and provide continued recognition for the many amenities available to Belterra guests."
Belterra Casino Resort & Spa is operated by Pinnacle Entertainment, Inc., and located in Vevay, Ind., approximately 10 miles from Kentucky Speedway. A recently completed $35-million renovation expanded the property to include more than 600 deluxe rooms and suites and 33,000 square feet of meeting and conference space. Belterra Casino Resort & Spa also features 38,000 square feet of gaming space, a shopping pavilion, exercise facility, full-service spa and salon, 18-hole championship Tom Fazio golf course, and several dining options including Jeff Ruby's Steakhouse, Starbucks Coffee and Ben and Jerry's Ice Cream.
Kentucky Speedway will pack 11 races and country music artists Travis Tritt, The Charlie Daniels Band, Billy Ray Cyrus, SHeDAISY and The Kentucky Headhunters into five weekends of entertainment in 2005. The new season begins May 14 and ends September 10.
The race schedule features main events with the NASCAR Busch Series, NASCAR Craftsman Truck Series, Indy Racing League IndyCar Series, ARCA RE/MAX Series and NASCAR AutoZone Elite Division Southeast Series. Four races will be broadcast to national television audiences over networks such as ABC, ESPN, FX and SPEED Channel.
The Kentucky Headhunters lead off the speedway concert line-up on May 14 and will be followed by superstar Travis Tritt on June 18, Billy Ray Cyrus on July 9, SHeDAISY on August 14 and The Charlie Daniels Band on September 10. All entertainers will perform on the WUBE-FM B-105 Country Music Stage located on the Turn 1 Concourse.
Season ticket packages are on sale now and begin at $200. New and renewing members will be able to attend Outback Steakhouse Tailgate Parties during the June, July and August weekends and enjoy access to a VIP concert area. Members also will receive one general admission pole event voucher and cold pit pass with each season ticket purchased, the opportunity to purchase pole event tickets at half price, and a preferred parking pass that can be exchanged for free access to general camping areas. Season seat locations can be renewed each year.
Packages can be reserved and renewed online at www.kentuckyspeedway.com, by phone at 859-578-2300 or at the speedway ticket office located at 2216 Dixie Hwy., Ste. 200, in Ft. Mitchell, Ky. A mail in order form also is available on the tickets pages of the official track Web site.
Single event ticket sales will begin January 10, 2005.
~ Kentucky Speedway ~