Kentucky Speedway and Tickets.com will introduce a new, bar code ticketing system during the speedway's opening weekend May 9-10, 2003.

Kentucky Speedway will be the first motorsports facility in the country to implement the system. Similar systems are in use at The Great American Ballpark in Cincinnati and Jacobs Field in Cleveland.

The Prologue Provenue Elite system is produced by the Alvarado Mfg. Co., and assigns a unique bar code to each speedway event ticket. Speedway gate attendants validate tickets with hand-held scanners to admit speedway guests.

"Provenue is designed to speed fans entry into the facility and protect fans from counterfeit, duplicate and stolen tickets because bar codes cannot be compromised or validated more than once," Kentucky Speedway Director of Ticketing Mike Travis said. "The new system also will help us pinpoint ticket redemption among our season and single-event ticket accounts."

Even fans who purchase tickets on race day will be able to enter the facility easily as ticket bar codes become active within three seconds after the purchase - less time than it takes to walk from the main ticket window to the speedway gates.

The new system also will give fans equal access to existing Kentucky Speedway ticket inventory, whether tickets are purchased by phone, online or at Tickets.com outlets.

"Ticket availability will be the same everywhere, giving all fans access to live speedway ticket inventory at any time," Tickets.com Midwest Region Client Service Manager Murray Holland said.

Kentucky Speedway's first race weekend opens Friday, May 9 with "The Louisville Courier-Journal Pole Night." The evening features an autograph session with NASCAR Winston Cup stars and ARCA RE/MAX Series "Channel 5-205" qualifying.

The weekend continues Saturday, May 10, 2003 with the ARCA RE/MAX Series "Channel 5-205." The green flag drops for the event at 8:00 p.m. but fans will want to be on hand early to enjoy an exclusive concert with country singing star Tammy Cochran beginning at 5:30 pm.

Tickets for both evenings are still available. Visit www.kentuckyspeedway.com for the full weekend schedule.

~ Kentucky Speedway ~