Kentucky Speedway will bring back its season-ticket member VIP Rewards program in 2008 to help core customers earn a discount toward season plan renewals.

"Our VIP Rewards program marked our first foray into a formal customer relationship management program and we received overwhelmingly positive feedback from our strongest supporters," Kentucky Speedway Executive Vice President Mark F. Cassis said. "Several fans were able to realize the maximum $100 discount off their 2008 renewals and we're happy to be able to award discounts on all levels this season. As an added bonus, our current season members will be able to use their current VIP Rewards card during future seasons."

Season ticket, personal seat license and backstretch RV members that renew existing ticket plans and those purchasing a new plan automatically receive a personalized membership card that helps them earn points for speedway purchases. During events, cards and purchase receipts are presented at centrally-located redemption stations on the speedway concourse where customer points are officially tallied and awarded by speedway representatives. Members who are unable to redeem receipts during race events can do so during normal business hours at the Kentucky Speedway ticket offices in Ft. Mitchell, Ky., and Sparta, Ky., Fan Center.

VIP Rewards members earn four points for each dollar spent. Those who earn 4,000, 3,000, 2,000 and 1,000 points will receive respective $100, $75, $50 and $25 discounts toward the renewal or purchase of a 2009 speedway season ticket plan, personal seat license or backstretch RV membership.

In addition to a rewards membership, speedway season ticket members will receive the same reserved seats for each of the four main race events at the speedway in 2008, VIP parking passes that can be exchanged for free general campground admission, passes for admission to two Fanfest events that will feature driver autograph sessions and fan activities, cold pit passes, discounts on the purchase of additional event tickets and the opportunity to purchase admission to three Outback Steakhouse Tailgate Parties for one low price.

Four affordable Kentucky Speedway season ticket plans ranging in price from $165 to $255 are on sale now and can be reserved by phone at 859-578-2300, through the official speedway Web site at or in person at speedway ticket offices in Ft. Mitchell, Ky., at 400 Buttermilk Pike., Suite 100 and in the Sparta, Ky., Fan Center located off of Interstate 71 Exit 57 and Ky. Hwy. 35 N.

The 2008 Kentucky Speedway season will feature 10 events and six weekends. The 66,089-capacity venue will open its new season with the ARCA RE/MAX Series "Drive Smart Buckle Up Kentucky 150" May 10, feature top street stock competitors May 24 during the "Frank Kimmel Enduro Nationals II Presented by Harley-Davidson of Cincinnati and Thoroughbred Harley-Davidson of Florence, Ky.," play host to the newly-named NASCAR Nationwide Series during "Meijer 300" weekend June 13-14, welcome back the ARCA RE/MAX Series for a 150-mile tilt along with the NASCAR Craftsman Truck Series "Built Ford Tough 225 Presented by the Greater Cincinnati Ford Dealers" July 11-12, hold the IndyCar Series "Meijer Indy 300" and Indy Pro Series "Kentucky Indy Pro 100" in the twilight during the Aug. 8-9 weekend, and wrap up the season with bigger-than-life race and freestyle action from the Major League of Monster Trucks Sept. 20. A Fanfest event featuring family activities an IndyCar Series garage-area autograph session will be held August 8.

Visit the tickets pages of this Web site for more information and to reserve a 2008 season ticket plan.)

Story by Mike Schmaltz

~ Kentucky Speedway ~