Meijer, Coca-Cola, Edy's Grand Ice Cream, Radio Disney To Sponsor Kentucky Speedway IndyCar Series August Weekend
Meijer, Coca-Cola and Edy's Grand Ice Cream will be the title and presenting sponsors of the Aug. 11 "Meijer Indy 300 presented by Coca-Cola and Edy's" 300-mile IndyCar Series race at Kentucky Speedway. Radio Disney AM 680 in Louisville, Ky., will bring unique family entertainment to the venue throughout its final race weekend of the 2007 season beginning Aug. 10 with "Radio Disney AM 680 Fanfest."
The speedway and its event sponsors will cater to families throughout "Meijer Indy 300 Presented by Coca-Cola and Edy's" weekend. Radio Disney favorites The Jonas Brothers will perform a prerace concert Aug. 11. The concert will be included with the price of a race ticket. Kevin, 17, Joseph, 16, and Nicholas, 13, of Wycoff, N.J., describe their sound as "music on Red Bull." Their most recent hit, "Year 3000," will be part of their debut album, "It's About Time," that is scheduled for release Aug. 7.
The first 3,000 children age 12 and younger that enter the speedway gates on raceday will receive the first Kentucky Speedway "Horsepower" mascot collectible bobblehead doll. Children also will be admitted free Aug. 10 and receive free infield access Aug. 11. Each child must be accompanied by a minimum of one paying adult both days.
"We're extremely pleased that Meijer, Coca-Cola and Edy's will help stage a unique, family-oriented IndyCar Series weekend Aug. 10-11," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said.
Kentucky-born actor Josh Hutcherson, star of the recently-released "Firehouse Dog" film and critically-acclaimed Disney feature, "The Bridge to Terabithia," will add to the festivities by serving as grand marshal for weekend's main event.
"I am so stoked about being the grand marshal of the "Meijer Indy 300 Presented by Coca-Cola and Edy's" on August 11. I love the Kentucky Speedway because it's only a little way from my home and I love the fact that such great races come to Kentucky," Hutcherson said.
Edy's Grand Ice Cream, a premium brand marketed by Dreyer's Ice Cream Holdings throughout the United States, and Radio Disney AM 680 are new members of the Kentucky Speedway event sponsorship family while Meijer and Coca-Cola continue long-running relationships with the 66,089-seat motorsports venue. Terms of the event partnerships were not disclosed.
"Edy`s Grand Ice Cream is extremely excited about our new sponsorship opportunity with Kentucky Speedway. We look forward to growing our business and relationship beyond the 2007 racing season," Edy's Grand Ice Cream District Manager Rick Blankenship said.
Meijer and Coca-Cola also will be associate sponsors of IndyCar Series driver Danica Patrick's No. 7 Andretti Green Racing machine for the full 17-race series slate that will stage its next event April 29 at Kansas Speedway. The 25-year-old driver, who earned one of her three IndyCar Series pole awards at Kentucky Speedway in 2005, will be featured in radio, television and print advertising leading up to the "Meijer Indy 300 Presented by Coca-Cola and Edy's." The only woman to lead the Indianapolis 500 earned 2005 IndyCar Series Rookie of the Year honors after charting two top-five and seven top-10 finishes before closing out the season 12th in the championship standings. She finished ninth in the 2006 series standings after generating two top-five and eight top-10 finishes.
"We are pleased to be working with Danica and the entire Andretti Green Racing team this year," Meijer Director of Promotions and Partnerships Cathy Cooper said. "Our customers love the IndyCar Series and helping to bring its Kentucky Speedway race weekend to families in our markets is one more way we can connect to our communities."
Patrick and her fellow series drivers will take the green flag for the "Meijer Indy 300 Presented by Coca-Cola and Edy's" at 6:30 p.m., on ESPN2. The race will be followed by the Indy Pro Series "Kentucky Indy Pro 100" at 9:30 p.m. Both races will be each series first twilight and night events on the 1.5-mile tri-oval track at the 66,089-seat venue.
The closing weekend of the 2007 Kentucky Speedway season opens one night before with "Radio Disney AM 680 Fanfest." The special night will feature family entertainment including live music from Radio Disney, along with a driver autograph session in the garage area following a full afternoon of IndyCar Series and Indy Pro Series track activity. All visitors will receive free pit and garage area access throughout the day.
"Much like Radio Disney in this region, Kentucky Speedway continues to evolve into a major entertainment option for families all across Kentucky, Indiana and Ohio. Radio Disney will be pleased to join with its friends at Kentucky Speedway Aug. 10-11 to help launch this very special, family-inspired weekend of entertainment and racing. Our compliments to Kentucky Speedway for recognizing and reaching out to families with Fanfest. We look forward to crafting a truly memorable event for area families," Radio Disney AM 680 Station Manager John Salzman said. Kentucky Speedway season ticket plans and single-race tickets are on sale now and can be reserved online at http://www.kentuckyspeedway.com or http://www.tickets.com and by phone at 888-652-RACE (7223). Fans also can reserve tickets through Tickets.com outlets including Meijer stores as well as the speedway ticket offices at 2216 Dixie Hwy., Ste. 200, in Ft. Mitchell, Ky., and the speedway Fan Center off of Interstate 71 Exit 57 and Ky. Hwy. 35 in Sparta, Ky. Visit http://www.kentuckyspeedway.com for complete schedule and event information.
About Meijer Founded as a local Greenville, Mich., grocery in 1934, Meijer has grown to feature 176 stores across the Midwest. The family-owned and operated grocery and general merchandise retailer focuses on delivering its customers the best shopping experience that retail has to offer by providing extraordinary selection, low prices and friendly service. Meijer supercenters are open 24 hours a day, 364 days a year, and offer a full grocery department and more than 40 other departments such as fashion, automotive, home decor, health and beauty care, full-service pharmacy, electronics, pet and more. About Coca-Cola Founded in 1886, Coca-Cola is the world's leading manufacturer, marketer and distributor of nonalcoholic beverage concentrates and syrups used to produce nearly 400 beverage brands. Its corporate headquarters is in Atlanta, with local operations in more than 200 countries around the world including Cincinnati.
About Edy's Ice Cream Dreyer's Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products manufactured or distributed by Dreyer's in the United States include Grand, Slow Churned®, Dibs®, Haagen-Dazs®, Nestle'®, Drumstick®, Nestle' Crunch®, Push-Up®, Frosty Paws®, Fruit Bars, Starbucks® and The Skinny Cow®. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Carribean and South America. Visit www.dreyersinc.com for more information. The Starbucks trademark is owned by Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice Cream Partnership, a joint venture partnership between Dreyer's and Starbucks Holding Company.
About Radio Disney AM 680 Radio Disney is a 24/7 radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Miley Cyrus as Hannah Montana, Jonas Brothers, Vanessa Hudgens, Hilary Duff, Bowling for Soup, B5, Corbin Bleu, Raven-Symone, Kelly Clarkson, The Cheetah Girls, JoJo, Everlife and Jesse McCartney.
Marking its 10th anniversary, Radio Disney is the No. 1 destination for kids, tweens and families on the radio. It is available to 97 percent of the U.S. on more than 50 terrestrial radio stations and through most of South America. In the U.S., it also is available on: RadioDisney.com, XM and Sirius satellite radio, iTunes, Radio Turner, digital cable television's Music Choice channel, XM/DIRECTV and mobile phones. Kids, tweens and families also can download Radio Disney programming via the iTunes Music Store. Radio Disney Brand extensions include multiple Radio Disney Jams CDs from Walt Disney Records.
Story by Mike Schmaltz
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