Meijer, Coca-Cola, Secret to Sponsor Kentucky Speedway IRL IndyCar Series Event
Kentucky Speedway announces Meijer, Coca-Cola and Secret® as new title and presenting sponsors of its August 13 Indy Racing League IndyCar Series race. IRL IndyCar Series drivers will take the green flag for the "Meijer Indy 300 Presented by Coca-Cola and Secret" at 3:30 p.m., Sunday, Aug. 13 on ABC Television. The IRL Indy Pro Series will open the full-day of high-speed action at noon with the "IRL Indy Pro Kentucky 100." The day also includes a post-race concert with country artists Hot Apple Pie.
Meijer, Coca-Cola and Secret® are associate sponsors of the No. 16 Argent Mortgage Rahal-Letterman Racing IndyCar Series entry driven by 2005 Bombardier Rookie-of-the-Year Danica Patrick, who will be featured in the radio, television and print advertising leading up to the "Meijer Indy 300 Presented by Coca-Cola and Secret." Last year, she earned one of her three career pole positions at Kentucky Speedway en route to tying a series rookie record set by Tomas Scheckter in 2002.
"I never need any extra incentive for an event, but, as a driver, when one of your sponsor's names is on the event it makes any success at that race even more special," Patrick said. "Now, I have three of my sponsors in Meijer, Coca-Cola and Secret all teaming together for the Kentucky Speedway IndyCar Series event. We had a great start at Kentucky last year winning the pole with the fastest practice lap, but we had a mechanical problem in the race and didn't fare as well as we wanted. I am looking forward to our trip to Kentucky Speedway in August and you never know what history could be made at the 'Meijer Indy 300 presented by Coca-Cola and Secret.'"
In celebration of its newest Kentucky Speedway event, Meijer will offer race fans a chance to win a VIP race package that will include: - A meet and greet with Patrick - VIP tickets to the "Meijer Indy 300 Presented by Coca-Cola and Secret" - Two-night, three-day stay at the Belterra Resort and Casino including championship golf and spa relaxation package. - Concert passes and meet and greet with raceday country music entertainers Hot Apple Pie - Visit to Victory Lane following the "Meijer Indy 300 Presented by Coca-Cola and Secret"
"Meijer is really special and has become our largest event sponsor and corporate partner. Meijer is a terrific partner and its relationship with our facility has grown since it first sponsored our NASCAR Busch Series event in 2003," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "When we heard about Meijer's partnership with Danica Patrick, Coca-Cola and Secret, we proposed an event sponsorship we felt would make the car sponsorship even more relevant to race fans. Our facility was lucky to be in the right place at the right time. We credit all involved for making this entitlement a reality in a short time frame."
"Our new Kentucky Speedway race entitlement complements our partnership with Danica and Rahal-Letterman Racing. The sponsorship will solidify the goals we have for our Indy Racing League initiative because Kentucky Speedway allows us to fully activate the programs we have in place for Danica with Coke and Secret," Meijer Director of Promotions and Partnerships Cathy Cooper said.
The race weekend begins August 12 with 97.5 WAMZ-FM IRL Pole Day. The Saturday afternoon will feature IRL IndyCar and Indy Pro Series practice, qualifying and a driver autograph session. The Louisville country music station also is a new addition to the speedway sponsorship family.
The 2006 Kentucky Speedway season opens May 13 with the ARCA RE/MAX Series "Harley-Davidson of Cincinnati 150." Other main events will feature the NASCAR Busch Series, NASCAR Craftsman Truck Series and Indy Racing League IndyCar Series races. Support events will spotlight the new USAC Silver Crown Series, ARCA RE/MAX Series, USAC Ford Focus Midget Car Series and IRL Indy Pro Series. Future race-day concerts will include Lonestar, The Charlie Daniels Band and Hot Apple Pie.
Kentucky Speedway season ticket plans and single-race tickets are on sale now and can be reserved through the tickets page of this site and by phone at 888-652-RACE (7223). Fans also can reserve tickets through Tickets.com outlets including Meijer stores as well as the speedway ticket offices at 2216 Dixie Hwy., Ste. 200, in Ft. Mitchell, Ky., and the speedway Fan Center off of Interstate 71 Exit 57 and Ky. Hwy. 35 in Sparta, Ky.
Visit the schedule page of this site for complete event information.
About Meijer Founded as a local Greenville, Mich., grocery in 1934, Meijer has grown to feature 170 stores across the Midwest. The family-owned and operated grocery and general merchandise retailer focuses on delivering its customers the best shopping experience that retail has to offer by providing extraordinary selection, low prices and friendly service. Meijer supercenters are open 24 hours a day, 364 days a year, and offer a full grocery department and more than 40 other departments such as fashion, automotive, home decor, health and beauty care, full-service pharmacy, electronics, pet and more. Meijer celebrated its 70th Anniversary in 2004. About Procter & Gamble (NYSE:PG) Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Secret Secret®, the leading anti-perspirant on the market in North America, continuously strives to create advanced products for teen girls and women with longer lasting wetness and odor protection, such as Secret® Platinum & Olay Conditioners, and innovative products, such as the Secret® Body Spray Collection. Secret's products are specifically designed to meet the needs of today's strong, active teen girls and women and help them feel fresh all day. For more information on Secret®, please visit www.secret.com.
About Coca-Cola Founded in 1886, Coca-Cola is the world's leading manufacturer, marketer and distributor of nonalcoholic beverage concentrates and syrups used to produce nearly 400 beverage brands. Its corporate headquarters is in Atlanta, with local operations in more than 200 countries around the world including Cincinnati.
About 97.5 WAMZ-FM WAMZ-FM is located in Louisville, Ky., and has provided its 200,000 listeners with Kentuckiana's best country since 1997. Kentuckiana's "Official Country Concert Station" features well-known local personalities Bobby Jack Murphy, Jill Laurens, "Night Train" Lane, Coyote Calhoun and Gator Glass from 5:00 a.m. to midnight. Visit http://www.wamz.com.
Story by Mike Schmaltz
~ Kentucky Speedway ~