Meijer Lands Kraft Nabisco As Presenting Sponsor For Kentucky'S NASCAR Busch Series Race
Meijer, "THE OFFICIAL SUPERCENTER OF KENTUCKY SPEEDWAY" and title sponsor of the NASCAR Busch Series race, has landed the Nabisco Biscuit Division of Kraft Foods as the presenting sponsor of "The Meijer 300." The June 14 NASCAR Busch Series race will now be titled "The Meijer 300 presented by Oreo."
"Kraft Nabisco is a long-time partner and Oreo is a guest favorite," said Rick Keyes, Vice President-Market Director for Meijer. "We're more than excited about this announcement. We feel privileged to be surrounded by such a great team."
Introduced in 1912, Oreo celebrated its 90th anniversary in 2002. The top-selling cookie in the world, Oreo is the flagship brand in the Nabisco cookie and cracker portfolio. Oreo is no stranger to NASCAR. The Nabisco brands have been affiliated with NASCAR since 1998, beginning as a sponsor of Dale Earnhardt, Inc (DEI). Today, "Team Nabisco" encompasses sponsorship of DEI and its drivers - Earnhardt, Jr., Steve Park and Michael Waltrip - Richard Childress Racing (RCR) and its leading driver, Kevin Harvick, Penske Racing and Rusty Wallace, as well as the distinction as "Preferred Cookie, Cracker and Snack Nut of NASCAR."
Headquartered in Grand Rapids, Mich., Meijer is a family owned and operated grocery and general merchandise retailer operating 156 stores throughout Illinois, Indiana, Kentucky, Michigan and Ohio. Many locations also feature branches of U.S. Bank, "The Official Bank of Kentucky Speedway." As a member of the Tickets.com Ticketing Services, Meijer stores will continue to sell Kentucky Speedway tickets in addition to officially licensed speedway merchandise. Meijer can be found on the Internet at www.meijer.com.
Kentucky Speedway's two NASCAR Busch Series events have attracted standing-room-only crowds of more than 70,000 to become one of the region's premier sporting events. "THE MEIJER 300 Presented by Oreo" will be broadcast live nationally on the FX Network. Driver Kevin Harvick took the inaugural Kentucky win en route to capturing the 2001 series championship. Greg Biffle, the 2002 series champion, finished runner-up to Todd Bodine by .036 seconds in one of the closest finishes in series history. The event attracted a record 71,299 fans.
Both season and single-event tickets for 2003 Kentucky Speedway race events are on sale now. Fans can purchase tickets in the following ways:
- By phone at 1-888-652-RACE (single-event ) or 859-578-2300 (season)
- At selected Meijer stores and supercenters via Tickets.com
- Online at www.kentuckyspeedway.com or www.Tickets.com
- At the Kentucky Speedway corporate office at 2216 Dixie Hwy., Suite 200, in Ft. Mitchell, Ky. or the speedway's Fan Center, off of Hwy. 35, in Sparta, Ky.
- In addition tickets can be purchased through Tickets.com retail outlets located at the Cincinnati Visitor's Center and in Play-It-Again Sports and Hader Hardware locations.
NASCAR Busch Series At Kentucky SpeedwayKentucky's inaugural NASCAR Busch Series 300-mile event was held June 16, 2001. The record-breaking crowd witnessed Kevin Harvick lead 70 of the 200 race laps in the No. 2 AC Delco/Sylvania Chevrolet and capture the first series win at the speedway. The victory helped Harvick maintain the series points lead and propelled him to the 2001 championship. The event also featured a Darrell Waltrip Walkway and statue dedication ceremony outside the speedway's Fan Center, a pre-race concert by country star Brad Paisley, a B-1 Bomber flyover, and an appearance by Grand Marshal Corey Dillon, record-setting running back of the Cincinnati Bengals.
Kentucky Speedway HistoryKentucky Speedway opened in June 2000 by hosting the NASCAR All Pro Series and the first NASCAR Craftsman Truck Series race. Kentucky Speedway attracted 300,000 fans in its inaugural year and set stand-alone event attendance records for the NASCAR Craftsman Truck Series (63,760) and Indy Racing League (61,214). In 2001, a total of 360,000 fans were on hand for Kentucky Speedway's four race weekends, a 20 percent increase from the previous season. The facility also experienced success in 2002 when it's all-time attendance figure passed the 843,000 mark. The speedway is projecting that it will entertain its one-millionth fan during its July 11-12 race weekend.
Kentucky Speedway opens May 9-10 with the return of the ARCA RE/MAX Series for the "Channel 5-205" and autograph session with NASCAR Winston Cup Series stars. Racing continues June 13-14 when the NASCAR Busch Series convenes to contest "The Meijer 300 Presented by Oreo" and the NASCAR Kodak Southeast Series runs "The Kentucky 150." The July 11-12 weekend features the NASCAR Craftsman Truck Series and NASCAR Goody's Dash Series "Kentucky 150." The Indy Racing League Indy Car Series will provide the season finale August 16-17 with "The Belterra Casino Indy 300" and Indy Racing Infiniti Pro Series "Kentucky 100."