Meijer Signs Five-Year Sponsorship Agreement With Kentucky Speedway
Kentucky Speedway™, one of America's newest superspeedways, announces a five-year marketing and sponsorship agreement with Meijer, one of America's largest grocery and general merchandise retailers.
Meijer supercenters will become the title sponsor of "THE MEIJER 300," a NASCAR Busch Series event, scheduled for Saturday, June 14 at the $152-million facility. The retailer also will be "THE OFFICIAL SUPERCENTER OF KENTUCKY SPEEDWAY." Both agreements are through 2007.
Financial terms were not disclosed, however, Meijer stores will receive VIP Corporate Suites, venue signage, advertising, grandstand tickets, event-specific merchandise, hospitality and other promotional considerations under the agreement.
"We are excited and honored that Meijer has chosen Kentucky Speedway to be an integral part of their strategic marketing plan for the next five years," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "Meijer is an outstanding corporation that will be a valuable partner in not only promoting 'THE MEIJER 300,' but all activities at the speedway as well."
Headquartered in Grand Rapids, Mich., Meijer is a family owned and operated grocery and general merchandise retailer operating 156 stores throughout Illinois, Indiana, Kentucky, Michigan and Ohio. Many locations also feature branches of U.S. Bank, "The Official Bank of Kentucky Speedway." As a member of the Tickets.com Ticketing Services, Meijer stores will continue to sell Kentucky Speedway tickets in addition to officially licensed speedway merchandise. Meijer can be found on the Internet at meijer.com.
"Without question, Mejier team members and our guests will be thrilled with this announcement," said Ken Wright, Regional Vice President for Meijer. "Kentucky Speedway and its sponsors are world-class. We're proud to be associated with them."
Kentucky Speedway's two NASCAR Busch Series events have attracted standing-room-only crowds of more than 70,000 to become one of the region's premier sporting events. "THE MEIJER 300" will be broadcast live nationally on the FX Network. Driver Kevin Harvick took the inaugural Kentucky win en route to capturing the 2001 series championship and 2002 series champion Greg Biffle finished runner-up to Todd Bodine by .036 seconds in one of the closest finishes in series history last season. Season tickets are available now at 1-888-652-RACE, the speedway's main ticket office located at 2216 Dixie Hwy., Ste. 200, in Ft. Mitchell, Ky., and the Sparta, Ky. ticket office located in the track's Turn 3 Fan Center. Single event tickets go on sale Monday, January 6, 2003 at these, all Tickets.com and its retail outlets as well as at www.kentuckyspeedway.com. Log on to the site for complete schedule and ticket information.
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