Kentucky Speedway announced today it has entered into a marketing partnership with MyWireless to become the official cellular company of the speedway and provide cellular phone service to the track through 2005.

"We are excited about this new partnership. We have been very successful in signing national as well as regional companies for sponsorship," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "MyWireless is a great regional company and with the competitive nature of the cellular category, our teams got creative and this is a great fit for both MyWireless and Kentucky Speedway."

As the "Official Wireless Provider of Kentucky Speedway," MyWireless will receive an event display area at the track, race tickets, facility signage and advertising considerations under the terms of the agreement. MyWireless will provide Nextel cellular equipment and phone credit for Kentucky Speedway employees, provide Kentucky Speedway ticket information in their retail stores and begin development of a Kentucky Speedway cellular phone faceplate among other promotional items.

"MyWireless is certainly excited to become partners with Kentucky Speedway. We look forward to serving the wireless needs of Kentucky Speedway and their great fans with the latest technology that the wireless industry has to offer," said Phillip Hawkins Owner MyWireless.

Kentucky Speedway opens May 9-10 with the return of the ARCA RE/MAX Series for the "Channel 5-205" and an autograph session with NASCAR Winston Cup Series stars. Racing continues June 13-14 when the NASCAR Busch Series convenes to contest "The Meijer 300" and the NASCAR Kodak Southeast Elite Series runs "The Kentucky 150." The July 11-12 weekend features the NASCAR Craftsman Truck Series "Kentucky 225" and NASCAR Goody's Dash Series "Kentucky 150." The Indy Racing League Indy Car Series will provide the season finale August 16-17 with "The Belterra Casino Indy 300" and Indy Racing Infiniti Pro Series "Kentucky 100."

Both season and single-event tickets for 2003 Kentucky Speedway race events are on sale now. Fans can purchase tickets in the following ways:

  • By phone at 1-888-652-RACE (single-event ) or 859-578-2300 (season)
  • Online at or
  • At the Kentucky Speedway corporate office at 2216 Dixie Hwy., Suite 200, in Ft. Mitchell, Ky. or the speedway's Fan Center, off of Hwy. 35, in Sparta, Ky.
  • Through retail outlets located at the Cincinnati Visitor's Center and in select Meijer stores and supercenters, Play-It-Again Sports and Hader Hardware locations. facilitates Kentucky Speedway single-event ticket and Reserved RV camping pass sales to local clients and race fans. A complete list of retail locations is available online at, or and by phone at 1-888-652-RACE. service fees will apply to all outlet, phone and Internet orders.