SPARTA, Ky. - LiftMaster® will present Kentucky Speedway 's NASCAR Sprint Cup Series (NSCS) and NASCAR XFINITY Series (NXS) Friday, July 10 on LiftMaster Pole Day.

The speedway's new corporate partner, headquartered in Elmhurst, Ill., is the number one brand of professionally-installed residential garage door openers, as well as a major manufacturer of commercial door operators, residential and commercial gate operators, telephone entry systems and related access control products.

"LiftMaster is excited to expand its racing portfolio with the addition of LiftMaster Pole Day at Kentucky Speedway," stated Lori Zinaich, corporate sponsorship and event marketing manager for LiftMaster. "Kentucky Speedway and LiftMaster share a common partner in the National Fallen Firefighters Foundation, and this event will amplify our common message of safety both at home and in the community."

NXS Kentucky 300 qualifying is scheduled for 3:45 p.m., and NSCS Quaker State 400 presented by Advance Auto Parts qualifying is scheduled for 5:45 p.m., and will lead to the 7:30 p.m., Kentucky 300 start. 

"We are very pleased to align ourselves with the very best partners and LiftMaster is our newest. The company shares our 'exceed expectations' value and has been leading its industry in quality and service for almost five decades. I can't wait to see which driver brings home the 2015 LiftMaster Pole Awards," John Cox, Kentucky Speedway vice president of sales and marketing, said.

Guests purchasing a LiftMaster Pole Day ticket will enjoy a full day of track activity beginning at 10:30 a.m., with the first of two NSCS practice sessions. 

The fifth NSCS event in the speedway's history will take the green flag at 7:30 p.m., Saturday, July 11. The 400-mile race will provide the finale to a tripleheader NASCAR weekend that opens with the July 9 Camping World Truck Series UNOH 225.

Tickets for each weekend event along with Fan Zone passes, that provide close-up views of Jerrod Niemann's NSCS race-day concert presented by Kroger®, driver introductions and more, ticket packages and campsites can be purchased through the respective pages of this website, by calling (859) 578-2300 and visiting the speedway ticket office at 1 Speedway Drive in Sparta, Ky., just off Interstate 71 Exit 57 and Kentucky Hwy. 35 N.

About LiftMaster

LiftMaster is the number one brand of professionally installed residential garage door openers, as well as a major manufacturer of commercial door operators, residential and commercial gate operators, telephone entry systems and related access control products.

Driven by the access and security needs of the marketplace, LiftMaster's expansive line of state-of-the-art residential and commercial products are designed to fit any lifestyle or application by providing the latest technology, safety innovation, security and convenience.

Learn more about LiftMaster products or inquire about becoming an authorized dealer by visiting www.LiftMaster.com.

 - Kentucky Speedway -