A $50,000 Nationwide Insurance "Dash 4 Cash" bonus will push the June 13 Kentucky Speedway "Meijer Presented by Ritz" purse to all-time track high of $1,507,996.

Two-time Kentucky Speedway race winners Kyle Busch and Carl Edwards will be just two full-time NASCAR Nationwide Series drivers gunning to add the bonus to the minimum first-place "Meijer 300 Presented by Ritz" award of $93,395.

Nationwide Insurance chose the "Meijer 300 Presented by Ritz" as one of four NASCAR Nationwide Series races included in the new "Dash 4 Cash" program which makes a $25,000 bonus available to full-time NASCAR Nationwide Series drivers who score a victory. The bonus was first offered April 11 at Nashville Superspeedway.

When NASCAR Sprint Cup Series regular and part-time NASCAR Nationwide Series competitor Joey Logano took a victory in the event, the bonus went unclaimed and was rolled into the "Meijer 300 Presented by Ritz" purse.

Bonuses also will be available for the series' Aug. 1 Iowa Speedway race and the Oct. 24 tangle at Memphis Motorsports Park.

The "Dash 4 Cash" program also includes a $50,000 season-end bonus to the eligible driver with the highest points total through the four designated races.

"We wanted to provide some additional support for drivers on our series. We also hope that these bonuses encourage competition and contribute to more exciting racing for the fans," said John Aman, associate vice president of strategic sponsorships for Nationwide.

Nationwide Insurance also is driving additional series interest among fans by partnering with ESPN.com to conduct an interactive weekly Nationwide "Driver Pick 'Em" contest. Fans can log on to ESPN.com to select winners of 10 head-to-head match-ups for each of the 35 scheduled NASCAR Nationwide Series races this season. The contest awards weekly and season-long cash prizes to winners.

Race tickets, infield camping and Big Ticket Deals can be reserved through the tickets page of this Web site, by phone at 888-652-RACE (7223), through the Kentucky Speedway ticket offices in Ft. Mitchell, Ky., at 400 Buttermilk Pike, Suite 100 near the Montgomery Inn restaurant or the track Fan Center located off of Interstate 71 Exit 57 and Ky. Hwy. 35 N in Sparta, Ky. Tickets also are available through Tickets.com outlets including Meijer stores.

About Nationwide: Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world. Nationwide ranks 108th on the Fortune 500 list. The company provides a full range of insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com.

Story by Mike Schmaltz

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