Nationwide Insurance to Partner with Kentucky Speedway
Nationwide® Insurance, first-year title sponsor of the NASCAR Nationwide Series, will be the "Official Auto, Home and Life Insurance of Kentucky Speedway" through 2010 according to newly-formed corporate partnership.
Financial terms were not disclosed.
Nationwide Insurance will highlight its partnership by encouraging agents and associates to celebrate "Nationwide Day" on June 14 for the NASCAR Nationwide Series "Meijer 300 Presented by Oreo" at Kentucky Speedway.
Nationwide will further connect with Kentucky Speedway visitors through on-site displays, venue signage, souvenir program advertisements, public address announcements and additional promotional elements through the length of the partnership.
"We're delighted to have Nationwide Insurance join our family of corporate sponsors," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "This strategic marketing approach will be leveraged to promote not only the June Nationwide Series event but all of our events throughout the year." The 66,089-capacity Kentucky Speedway attracted 70,336 to its inaugural Nationwide Series event won by Kevin Harvick in 2001 and saw 70,419 attend the series 300-mile race in 2007. Overall, the speedway has attracted an average crowd of 70,952 to its seven Nationwide Series events.
"The NASCAR Nationwide Series provides Nationwide Insurance a chance to extend our On Your Side brand promise directly to NASCAR fans across the country," said John Aman, AVP Strategic Sponsorships for Nationwide Insurance. "Our partnership with a quality facility like Kentucky Speedway provides us the opportunity to directly reach fans in Kentucky, Indiana and Ohio throughout the year."
About Nationwide Insurance Nationwide Insurance, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $158 billion in assets. Nationwide ranks 104 on the Fortune 500 list. The company provides a full range of insurance and financial services including auto homeowners, life, farm, commercial insurance, administrative services, annuities, mutual funds, pensions and long-term savings plans. For more information, visit www.nationwide.com.
Kentucky Speedway will open its ninth season Saturday, May 10 with the ARCA RE/MAX Series "Drive Smart! Buckle-Up Kentucky 150." Speedway gates will open at 3:00 p.m., with ARCA Lincoln Welders Truck Series qualifying on the paved quarter-mile track. ARCA RE/MAX Series qualifying follows at 3:30 p.m. on the 1.5-mile tri-oval, and the ARCA Lincoln Welders Truck Series returns for the "Kentucky 100" at 5:00 p.m. A concert with rising country music force Rissi Palmer will begin at 6:30 p.m., on the Turn 1 Concourse and the "Drive Smart! Buckle-Up Kentucky 150" field will take the green flag at 8:00 p.m.<
Tickets for opening weekend and all 2008 speedway events can be reserved online through the Tickets pages of this Web site, by phone at 888-652-RACE (7223), through Meijer stores and Tickets.com outlets and by visiting the Kentucky Speedway ticket offices at 400 Buttermilk Pike, Suite 100, in Ft. Mitchell, Ky., next to the Montgomery Inn Restaurant or the Sparta, Ky., Fan Center located off of Interstate 71 Exit 57 and Ky. Hwy. 35 N.
Speedway gates will open at 3:00 p.m., on May 10 with ARCA Lincoln Welders Truck Series qualifying on the paved quarter-mile track. ARCA RE/MAX Series qualifying follows at 3:30 p.m., and the ARCA Lincoln Welders Truck Series returns for the "Kentucky 100" at 5:00 p.m. A concert with rising country music force Rissi Palmer will begin at 6:30 p.m., on the Turn 1 Concourse and the "Drive Smart! Buckle-Up Kentucky 150" field will take the green flag at 8:00 p.m.
Story by Mike Schmaltz
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