PepsiAmericas Named Official Soft Drink Partner of Kentucky Speedway
Kentucky Speedway announces that PepsiAmericas, Inc. (NYSE: PAS) will serve as the official soft drink sponsor for the Speedway's 2008 season, which begins May 10 with the ARCA RE/MAX Series "Drive Smart. Buckle Up Kentucky 150."
"PepsiAmericas is active on every level of our sport, from the championship teams to the championship venues, and we're delighted to welcome them to our corporate partner family," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said. "Pepsi's long-time involvement in motorsports, and its new association with Dale Earnhardt, Jr., through its Mountain Dew and AMP Energy Drink brands, will benefit our fans and our official retail partner, Meijer."
Financial terms of the relationship were not disclosed. However, PepsiAmericas will receive exclusive on-site soft drink marketing and vending rights, facility and souvenir program advertising, display space, grandstand tickets, a luxury suite license and other promotional considerations under the terms of the agreement.
PepsiAmericas' portfolio of products includes Pepsi-Cola, Mountain Dew, Sierra Mist, Mug Root Beer, SoBe Life Water, Aquafina, Lipton Iced Tea, AMP Energy Drink, Tropicana and Dole juice brands. Brand Pepsi's relationship with motorsports began nearly 100 years ago when racing pioneer and hall-of-famer Barney Oldfield became the first celebrity ever hired to endorse the popular soft drink in 1909. Pepsi is currently the primary sponsor of the No. 24 Hendrick Motorsports Chevrolet driven by four-time NASCAR Sprint Cup Champion Jeff Gordon and will support the No. 88 Chevrolet driven by Gordon's new NASCAR Sprint Cup teammate, Earnhardt, Jr., this season. The company also supports Sprint Cup road-course ace Boris Said through its SoBe brand.
PepsiAmericas is the world's second-largest anchor bottler in the Pepsi system and in the U.S. serves a significant portion of a 19 state region, primarily in the Midwest. Outside the U.S., the company has operations in Europe and Caribbean, specifically in Poland, Hungary, the Czech Republic, Republic of Slovakia, Romania, Ukraine, Puerto Rico, Jamaica, the Bahamas, and Trinidad and Tobago. The company also has distribution rights in Moldova, Estonia, Latvia, Lithuania and Barbados and serves areas with a total population of more than 150 million people. PepsiAmericas manufactures, distributes and markets a broad portfolio of PepsiCo and other national and regional beverage brands. For more information, please visit www.pepsiamericas.com.
The first month of the six-weekend Kentucky Speedway season will feature the ARCA RE/MAX Series "Drive Smart Buckle-Up Kentucky 150" and 150-mile street stock "Frank Kimmel Enduro Nationals II Presented by Harley-Davidson of Cincinnati and the Thoroughbred Harley-Davidson Shop of Florence Kentucky" on May 24. The grassroots race event will be followed by a June 14 visit from the NASCAR Nationwide Series for the "Meijer 300 Presented by Oreo." The July race weekend will feature the ARCA RE/MAX Series "Kentucky 150" July 18 and the NASCAR Craftsman Truck Series "Built Ford Tough 225 Presented by the Greater Cincinnati Ford Dealers" July 19. The IndyCar Series and Indy Pro Series will practice at the track Aug. 8 before respectively competing in the "Meijer Indy 300" and Indy Pro Series "Kentucky 100" under the lights Aug. 9. The season will come to a thunderous close Sept. 20 when the Major League of Monster Trucks races its high-horsepower machines side-by-side through an obstacle-filled, custom-designed dirt track on the speedway infield. Each main event will include a concert with a nationally-known artist. The concert schedule will be announced a future date. The track also will play host to Fanfest events June 13 and Aug. 8 during which fans will be able to tour garage areas, participate in race-related family activities and receive autographs from their favorite competitors.
Single-race tickets are on sale now and can be reserved online through the tickets pages of this Web site or by phone at 888-652-RACE (7223). Fans also can visit any Meijer store or the Kentucky Speedway ticket offices at 200 Buttermilk Pike, Suite 100 in Ft. Mitchell, Ky., next to Montgomery Inn or the speedway Fan Center off of I-71 Exit 57 and Ky. Hwy. 35 in Sparta, Ky. Season race plans also are available now and can be reserved by phone at 859-578-2300, online through the Kentucky Speedway Web site or through track ticket offices.
Story by Mike Schmaltz
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