In a joint venture, Tide Racing and Kentucky Speedway celebrated the impact of motor sports in Cincinnati Thursday, May 31, with a presentation at P & G Gardens. Tide's first and current drivers, Darrell Waltrip and Ricky Craven were recognized for the contributions they have made to Tide racing.

"We are proud to showcase Tide Racing-past and present," said Brian McNamara, Tide Brand Manager. "Beginning with Darrell Waltrip to Ricky Craven, we continue to be well represented on and off the track. Today is our way of saying thanks."

Both drivers were honored with plaques symbolizing their involvement in Tide's 14 years of NASCAR Winston Cup racing. In addition, Kentucky Speedway announced that the track and Tide would be dedicating a life-size bronze statue of "DW" on June 16th prior to the "Outback Steakhouse 300". The statue will be at the Kentucky Speedway Fan Center outside Turn 3.

"Tide Racing is Cincinnati's NASCAR Winston Cup team and a partner at our venue," said Kentucky Speedway Chairman and Co-Owner Jerry Carroll. "Darrell has been tremendous as an advisor, helping us develop our track. We are delighted to honor him today and June 16th."

Waltrip drove the No. 17 Tide car on the NASCAR Winston Cup circuit from 1987 through 1990. He had one of his best years behind the wheel in '89 when he won six races including the prestigious Daytona 500 and the Coca Cola 600. The three-time NASCAR Winston Cup champion drove for 29 years finishing his career with 84 victories and won a modern era record 8 races from the pole.

"P&G always has a method to its madness, and when it saw an opportunity to get into NASCAR and Winston Cup racing, they were looking for a team and I was fortunate enough to be the driver," Waltrip said.

"Having the Tide brand name associated with Winston Cup racing was a big plus for our sport. Nineteen eighty-nine was our best year, we had six wins, including the Daytona 500, and we won the most popular driver award. I give all that credit to the promotion and identity from the Tide brand," he added.

Craven is in his first season driving the No. 32 Tide Racing Ford. The Newburgh, Maine native started quickly in his new ride with a Top 5 finish at "The Rock" in the Dura Lube 400. He also has had three other top 15 finishes through the first 13 races. Craven spoke about upholding the Tide racing tradition. "Certainly that's just part of your job," Craven said. "It's a performance-based business and you're judged on performance. Tide provides me with the tools I need to do the job. I understand the responsibility and I'm not intimidated by it. My goal is to accomplish a percentage of what Darrell Waltrip has done. He's one of the top five best (drivers) ever."

Both Waltrip and Craven participated in the presentation and signed autographs for P & G employees.