SPARTA, Ky. - One of the fastest-growing family and vacation destinations in the nation, Myrtle Beach, S.C., will be the title sponsor of the 300 race that will take the green flag at Kentucky Speedway Sat., Sept. 20 at 7:30 p.m.                                          

Affectionately known as "The Grand Strand," Myrtle Beach welcomes an average of 15 million annual visitors, many of whom travel from Kentucky, Ohio and Indiana. Myrtle Beach visitors experience true southern hospitality while enjoying 60 miles of beautiful, sandy beaches, more than 100 championship golf courses, countless family attractions, live entertainment and Carolina Coastal cuisine specializing in fresh seafood.

"We are excited to be the title sponsor for the 300 at Kentucky Speedway NASCAR® Nationwide Series race," said Scott Schult, executive vice president of marketing for the Myrtle Beach Area Chamber of Commerce.  "This partnership will help us expose the Visit Myrtle Beach experience to race fans throughout Kentucky, Ohio and the region. NASCAR fans and our visitors are very similar - they both love family fun and excitement. This is a great platform for creating future guests."

The 300 at Kentucky Speedway will conclude a two-race weekend that begins Friday, Sept. 19 with the ARCA Racing Series (ARS) Zloop 150. 

"We are very pleased to partner with Scott Schult and the team. We know our fans are as passionate about racing as they are vacationing, and also know they love the opportunity to visit Myrtle Beach as it's a short flight or days drive from our region.

"We look forward to developing a well-rounded program that will attract fans to our 300 at Kentucky Speedway in the fall and the 'The Grand Strand' this summer.

"Our partnership will enable us to offer new and unique opportunities to our fans that we wouldn't normally be able to offer," said John Cox, Kentucky Speedway vice president of sales and marketing. 

Tickets and campsites for all Kentucky Speedway events can be purchased through, by calling (859) 578-2300 or visiting the Kentucky Speedway ticket office at 1 Speedway Drive in Sparta, Ky., just off Interstate 71 Exit 57 and Ky. Hwy. 35 N.